Helped me learn about Marcel~ Lots of Hype here.. like a Domus magazine from Italia. Pumping Marketing.... but its good stuff just the same... Marcel's quotes through out key to understanding developments in the industry. Mr Wanderful.. leads the way to working for Target. More power to him.. but its still design work.. and is only an insect on the ass of Art. He knows it deep down in his Orange soul. The book could communicate the reality more and the marketing less. Show me a Wanders book that is better and I'll buy it.