While advances in information technology have already drastically changed the way political campaigns are conducted, ongoing innovations in the use of new media, software tools, and data acquisition hold even more power for "getting out the vote." Deciding how to leverage the analytics, integrate huge amounts of data, and incorporate distributed campaigning into customary methods of fundraising, persuasion, and mobilization is a puzzle still being solved.
About the Author
Nathaniel G. Pearlman is the founder of NGP VAN, Inc., a large political technology firm that specializes in fundraising, compliance, organizing tools, and new media for Democrats and their allies. He has more than two decades of experience in political technology. In 2008, Pearlman was chief technology officer for the Hillary Clinton for President campaign. He has been a speaker and participant in numerous panels and conferences on political technology. He received his bachelor's degree in computer science from Yale College, New Haven, CT, and passed his qualifying doctoral exams in political science at the Massachusetts Institute of Technology, Cambridge, where he studied American politics and political statistics.