Margin of Victory and over one million other books are available for Amazon Kindle. Learn more
  • List Price: $48.00
  • Save: $17.50 (36%)
Rented from apex_media
To Rent, select Shipping State from options above
Due Date: Dec 20, 2014
FREE return shipping at the end of the semester. Access codes and supplements are not guaranteed with rentals.
Used: Good | Details
Sold by apex_media
Condition: Used: Good
Comment: Ships direct from Amazon! Qualifies for Prime Shipping and FREE standard shipping for orders over $25. Overnight and 2 day shipping available!
Access codes and supplements are not guaranteed with used items.
Add to Cart
Qty:1
  • List Price: $48.00
  • Save: $2.40 (5%)
Only 1 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
Trade in your item
Get a $1.11
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Margin of Victory: How Technologists Help Politicians Win Elections (New Trends and Ideas in American Politics) Hardcover – April 6, 2012

ISBN-13: 978-1440802577 ISBN-10: 1440802572

Buy New
Price: $45.60
Rent
Price: $30.50
29 New from $35.99 8 Used from $43.01
Rent from Amazon Price New from Used from
eTextbook
"Please retry"
Hardcover
"Please retry"
$30.50
$45.60
$35.99 $43.01

Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student



Frequently Bought Together

Margin of Victory: How Technologists Help Politicians Win Elections (New Trends and Ideas in American Politics) + The GIS 20: Essential Skills
Price for both: $78.75

Buy the selected items together
  • The GIS 20: Essential Skills $33.15

NO_CONTENT_IN_FEATURE

Save up to 90% on Textbooks
Rent textbooks, buy textbooks, or get up to 80% back when you sell us your books. Shop Now

Product Details

  • Series: New Trends and Ideas in American Politics
  • Hardcover: 253 pages
  • Publisher: Praeger (April 6, 2012)
  • Language: English
  • ISBN-10: 1440802572
  • ISBN-13: 978-1440802577
  • Product Dimensions: 1.1 x 6.5 x 9.8 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,994,588 in Books (See Top 100 in Books)

Editorial Reviews

Review

• Provides readers with an understanding of how a variety of data can be used to predict whether and how voters will vote, and how technology can have a multiplier effect in the political process

• Reveals how some of the leading practitioners in political technology seek to provide a means to influence the electoral process



"[T]here is a plethora of knowledge here that will be useful for strategists, politicians, and academics who want to understand how technology was used in the past, how it is being used in the present, and how it should be used in the future."

-

Presidential Studies Quarterly

Book Description

While advances in information technology have already drastically changed the way political campaigns are conducted, ongoing innovations in the use of new media, software tools, and data acquisition hold even more power for "getting out the vote." Deciding how to leverage the analytics, integrate huge amounts of data, and incorporate distributed campaigning into customary methods of fundraising, persuasion, and mobilization is a puzzle still being solved.

Customer Reviews

3.0 out of 5 stars
5 star
0
4 star
0
3 star
1
2 star
0
1 star
0
See the customer review
Share your thoughts with other customers

Most Helpful Customer Reviews

Format: Hardcover
Nathaniel Pearlman, the founder of NGP Software (which now, in the merged guise of NGPVAN is the main electoral database supplier to the UK's Liberal Democrats), has assembled an impressive cast of American contributors for Margin of Victory: How Technologists Help Politicians Win Elections.

The large number of short chapters from experts in many different aspects of using technology to help win elections is both the book's strength and weakness. The strength is that the range of chapters provides a very comprehensive overview of the issues anyone interested in the topic should be aware of. The weakness is that each chapter gives little in the way of detail about what astute campaigners should actually do. It is great as a list of areas to think about; it doesn't provide a list of things to then go and do.

Many of the chapters also pay a lot of attention to the personal careers of their authors, painting a good picture of how the political consultancy profession works in the US, though not leaving much in the way of lessons about how to go and win. (Of course for more of that, I can point you in the direction of the book I co-wrote, 101 Ways To Win An Election.)

An important and consistent theme through the book is how technology, especially of the digital kind, is really still in its infancy in its applications to elections - and therefore simply trying to copy what someone else did a few years ago means you are bound to end up off the pace.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Search

What Other Items Do Customers Buy After Viewing This Item?