Customer Reviews

How To Market, Advertise And Promote Your Business Or Service In A Small Town

5 star:		(4)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

When I needed to learn how to promote the Religion Dept. at the college I work at, this book came through with ideas and wisdom I could understand and implement!

This book is excellent for someone with absolutely NO marketing/promoting experience or educational background. The ideas are sound and, often, not expensive. The best thing is that it is adaptable to any type of group/organization/business.

The format is "friendy." Tom gets his points across in a way that YOU know YOU can do. He gives plenty of useful tips, and when this book is used in conjunction with the Internet, the information at your findertips will astound the reader!

This book is guaranteed to turn even the most unknowledgable person into a whiz at promoting "whatever" it is you need to promote, even Religion Departments!

Tom Egelhoff has written a practical guide to marketing for businesses in small towns where ever they may be. One does not need a university degree or buckets of money to implement his ideas which are bound to assist any small business person to grow his business. Tom is genuine and sincere about what he has written, much of which is cleary based on his own experiences.

As an Advertising Manager of a small town newspaper based in North Eastern Victoria, Australia, I find Tom's book to be very useful and relevant to small business marketing in my area and I plan to use it frequently to assist my clients with practical marketing advice which value adds to the Advertising advice that I give.

I recomend the book to all small business people, especially those working in smaller communities.

Mr. Egelhoff gets to the heart of how to market your business in a "small town" format. However, the information he gives is practical and useful for all scales of business. His book helps to develop the user's business model from defining who you are, identifying who you sell to and how to critique what you've done. Mr. Egelhoff gives practical and specific areas to consider and useful suggestion and areas to avoid. This book is well worth the reading for anyone seriously considering starting their own business.

This book is an inexpensive must-have for new or emerging small businesses. It includes the basics such as sales forecasting, success principles, advertising, promoting, and marketing concepts. Most importantly however, it is written for small businesses in a community setting. It includes several worksheets and explains the necessity of learning about the "Miracle Mile". The content is practical for both the new and experienced business owner.

Tom Egelhoff's book is a fantastic reference for anyone thinking of beginning a business in a small town. I enjoyed the questions Egelhoff posed because it helps the reader to define and focus their marketing plan and to consider ideas they may not have otherwise thought of. The book is easy to read and understand with wonderful suggestions.