Market-Based Management (3rd Edition) [Paperback]

Roger J. Best (Author)

Book Description

ISBN-10: 013008218X | ISBN-13: 978-0130082183 | Publication Date: December 31, 2002 | Edition: 3

For marketing management and marketing strategy courses (MBA and advanced undergraduate). Market-Based Management is unique in that every chapter is performance-based. While other texts emphasize concepts and theory, Roger Best presents a more strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout. Paperback and a manageable 400 pages means this text is ideal for instructors who supplement it with cases and/or simulations.

Editorial Reviews

Review

"I especially like the financial analysis components of each chapter. I put a lot of stress on these and feel that this is perhaps the major strength of the text." - Ron Goldsmith, Florida State University "What this textbook teaches about the profit impact of customer satisfaction is in valuable. What it teaches about Net Marketing Contribution is a revelation." #151; Glenn Christensen, Brigham Young University "Thanks, Roger, for bringing this book out! It's been a refreshing change from all the terminology-heavy, principles-like other texts that claim to be marketing management texts. Our students need concepts, models, and tools like those you've offered that they can use in their decision-making processes." - Douglas J. Lincoln, Boise State University, editor of the Journal of Marketing Education "The concepts are interesting, very well explained, and provide useful conceptual and applied tools for the students. It fits very well with my focus on integrating theory with applied, hands-on tools for the students before they enter the marketplace." - Torsten Ringberg, University of Wisconsin-Milwaukee

From the Back Cover

Are you looking for a marketing management book that takes a strategic approach and connects marketing decisions with financial implications? Is your course becoming more focused on customer relationships, customer satisfaction, and customer value?

If so, Market-Based Management, Third Edition, was written with you in mind.

See all Editorial Reviews

Product Details

• Paperback: 432 pages
• Publisher: Prentice Hall; 3 edition (December 31, 2002)
• Language: English
• ISBN-10: 013008218X
• ISBN-13: 978-0130082183
• Product Dimensions: 9.4 x 7 x 0.8 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 4.1 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #1,653,130 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

18 of 19 people found the following review helpful:

5.0 out of 5 stars A real treasure, an intro marketing book with substance, January 17, 2004

By A Customer

This review is from: Market-Based Management (3rd Edition) (Paperback)

I really like this book. There are around 10 intro marketing textbooks, and they're almost all either (co-)authored by Kotler, or shameless rip-offs of his books.

Hats of to Roger Best for coming up with a book that's truly different. The approach is refreshingly down-to-earth, almost nerdy, including a lot of frameworks for financial or qualitative analysis that would be useful to any marketing manager in his or her daily life. Although it can be used as an introductory marketing textbook, you'll find a lot of material here that you don't find in Kotler and Kotler-clones, so I also recommend it to people who've had an intro marketing course, and who want to move beyond the basics. Likewise, this would be a great book for practicing marketing managers who've been out in the field a couple of years, and want to brush up on the basics, without wading through the usual definitions and useless frameworks in other intro textbooks.

The entire book is in black and white, lacking the usual fancy graphics, and it is only about half the length of other textbooks. I actually find that refreshing, and it is an extension the substance-over-hype approach behind this book.

4 of 4 people found the following review helpful:

5.0 out of 5 stars Great Book for Managers, March 20, 2007

By 

Stefan Michel "Marketing Professor" (Arizona and Switzerland) - See all my reviews

This review is from: Market-Based Management (4th Edition) (Paperback)

This is a great book for managers who want to understand marketing better. It is truly customer-focused and performance-oriented. I teach Marketing in EMBA classes in the US and in Switzerland, and the students love this book, together with the applications.

1 of 1 people found the following review helpful:

3.0 out of 5 stars Great material and ideas... needs a little fine tuning in later editions, October 31, 2008

By 

C. Robart (Portland, OR) - See all my reviews
(REAL NAME)   

This review is from: Market-Based Management (5th Edition) (Paperback)

This is a very pricey book for an MBA course of mine. It's got great concepts and a very quantitative method for evaluating marketing, which is great because when marketing programs are the first to get cut in the budget, it's nice to have proof of how effective they are. The author also has a compatible website with additional tools for marketing.

Still, I think that the book is really dense with not enough real-world examples. Also, the graphs alluded to on one page are found on a different page, which makes it difficult to follow along (sometimes graphs are in the future, and others they have already been shown).

His methods are great in theory, but a lot of them would be impossible to configure in real life. For example, when does anyone truly know the true market attractiveness score? It's an estimate, at best. Great start, though. I hope that the 6th edition is a little better organized...