Customer Reviews

Market-Based Management (3rd Edition)

5 star:		(7)
4 star:		(1)
3 star:		(1)
2 star:		(1)
1 star:		(1)

 

 

I really like this book. There are around 10 intro marketing textbooks, and they're almost all either (co-)authored by Kotler, or shameless rip-offs of his books.

Hats of to Roger Best for coming up with a book that's truly different. The approach is refreshingly down-to-earth, almost nerdy, including a lot of frameworks for financial or qualitative analysis that would be useful to any marketing manager in his or her daily life. Although it can be used as an introductory marketing textbook, you'll find a lot of material here that you don't find in Kotler and Kotler-clones, so I also recommend it to people who've had an intro marketing course, and who want to move beyond the basics. Likewise, this would be a great book for practicing marketing managers who've been out in the field a couple of years, and want to brush up on the basics, without wading through the usual definitions and useless frameworks in other intro textbooks.

The entire book is in black and white, lacking the usual fancy graphics, and it is only about half the length of other textbooks. I actually find that refreshing, and it is an extension the substance-over-hype approach behind this book.

This is a great book for managers who want to understand marketing better. It is truly customer-focused and performance-oriented. I teach Marketing in EMBA classes in the US and in Switzerland, and the students love this book, together with the applications.

This is a very pricey book for an MBA course of mine. It's got great concepts and a very quantitative method for evaluating marketing, which is great because when marketing programs are the first to get cut in the budget, it's nice to have proof of how effective they are. The author also has a compatible website with additional tools for marketing.

Still, I think that the book is really dense with not enough real-world examples. Also, the graphs alluded to on one page are found on a different page, which makes it difficult to follow along (sometimes graphs are in the future, and others they have already been shown).

His methods are great in theory, but a lot of them would be impossible to configure in real life. For example, when does anyone truly know the true market attractiveness score? It's an estimate, at best. Great start, though. I hope that the 6th edition is a little better organized...

I haven't gotten through the actual text of the book yet, but I will comment on its physical nature. The copy I received is softcover with a glued binding. The cover damages very easily and didn't hold up well during shipping. Amazon packed it in a bubble-wrap envelope, which actually performed pretty well considering it looks like UPS ran it over with a truck at some point.

The pages in my copy appear to have been run off of a low quality copy machine. The standard text is black and legible, but graphics or type in a larger font is very grainy and only in three shades of gray. The paper itself is very easy to tear and feels cheap.

I was not expecting service as quickly as I received it. They went above and beyond my expectations. The book was in great condition.

My book was sent ontime and the book seems to be in good shape. There is highlighting within the book, but that helps me as well. I would recommend using this site and this person did a great job handling the book.

I am about to start an MBA program in the fall and this was a great book on marketing to get me up to speed and feel as though I can succeed and also contribute in my upcoming marketing classes.

The writing is great and easy to comprehend and Best gives good basic examples of concepts throughout the book. I would highly recommend this book to anyone interested in learning more about marketing.

Shipment was received fast, great seller, smooth transaction! Book looks like new! Happy buyer! I strongly recommend to use this seller!

I purchased this book as part of my Marketing class. It served as a reference to class lectures.

This book is a great overview of the statistical and fundamental topics of marketing and marketing management. It was used in my MBA Marketing class.