Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition) [Paperback]

Roger J. Best (Author)

Book Description

ISBN-10: 0130145467 | ISBN-13: 978-0130145468 | Publication Date: November 2, 1999 | Edition: 2nd

Using an applied approach that focuses on marketorientation, marketing strategy, and market-based management, this text details the connections between a market-driven strategy, customer-value, and profitable growth. *Integrated coverage of the Internet *Explores how the Internet can affect marketing demand, customer access, and improve competitive intelligence *Expanded coverage of developing a Marketing Plan in Chapter 14 *More consumer examples integrated throughout the text *End-of-chapter application problems (solutions are in the Instructor's Manual) *Glossary has been added to the end of the text *A focus on the fundamental need for businesses to attract, satisfy and retain customers *Coverage that goes beyond marketing fundamentals - Features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth

Editorial Reviews

From the Publisher

Using an applied approach that focuses on market orientation, marketing strategy and market-based management, Best details the connections between a market-driven strategy and profitable growth. --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

Using an applied approach that focuses on market orientation, marketing strategy, and market-based management, this book details the connections between a market-driven strategy, customer-value, and profitable growth. It outlines the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and efficiency, and overall profitability and shareholder value. Contains consumer examples throughout. Market-Based Management. Market Definition Potential, and Demand. Customer Analysis and Value Creation. Market Segmentation and Segmentation Strategies. Competitor Analysis and Competitive Position. Product Positioning and Product Strategies. Market-Based Pricing and Pricing Strategies. Marketing Channels and Sales Systems. Marketing Communications and Customer Response. Offensive Marketing Strategies. Defensive Marketing Strategies. Global Marketing Strategies. Developing a Marketing Plan. Strategy Implementation and Performance Metrics. Market-Based Strategies and Profitable Growth. For marketing managers.

Product Details

• Paperback: 464 pages
• Publisher: Prentice Hall; 2nd edition (November 2, 1999)
• Language: English
• ISBN-10: 0130145467
• ISBN-13: 978-0130145468
• Product Dimensions: 9.2 x 6.9 x 0.7 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #662,597 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Excellent book on marketing strategy and tactics, September 29, 2000

By A Customer

This review is from: Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition) (Paperback)

I agree with the reviewers: this book is a hidden treasure. Very good content, oriented towards aspiring marketing managers. Covers lots of stuff (consumer behavior, competitive dynamics, pricing, promotions, channels, etc). Focus is on achieving quantifiable results. 5 stars book.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Best-ing Kotler as The Marketing Guru?, September 27, 2000

By 

Richard Rauschmeier (Studio City, CA) - See all my reviews

This review is from: Market-Based Management: Strategies for Growing Customer Value and Profitability (Paperback)

Excuse the above pun and forget the fact that this book is required reading in many top-tier MBA programs. This book stands on its own as an excellent marketing reference. Strategy, Theory, Best Practices, Real World Examples...this book's a marketing treasure trove. Only problem with books this good, you'll wish you had the hardcover.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Product Opportunity & Market Valuation, May 3, 2000

By 

Kim R. Elsey - See all my reviews

This review is from: Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition) (Paperback)

I found the text to provide an outstanding concise summary of product opportunity pursuits and valuation of business/product opportunities. The text includes lots of real world examples that reinforce concepts presented.