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3 Reviews
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
Excellent book on marketing strategy and tactics,
By A Customer
This review is from: Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition) (Paperback)
I agree with the reviewers: this book is a hidden treasure. Very good content, oriented towards aspiring marketing managers. Covers lots of stuff (consumer behavior, competitive dynamics, pricing, promotions, channels, etc). Focus is on achieving quantifiable results. 5 stars book.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Best-ing Kotler as The Marketing Guru?,
By Richard Rauschmeier (Studio City, CA) - See all my reviews
This review is from: Market-Based Management: Strategies for Growing Customer Value and Profitability (Paperback)
Excuse the above pun and forget the fact that this book is required reading in many top-tier MBA programs. This book stands on its own as an excellent marketing reference. Strategy, Theory, Best Practices, Real World Examples...this book's a marketing treasure trove. Only problem with books this good, you'll wish you had the hardcover.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Product Opportunity & Market Valuation,
This review is from: Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition) (Paperback)
I found the text to provide an outstanding concise summary of product opportunity pursuits and valuation of business/product opportunities. The text includes lots of real world examples that reinforce concepts presented.
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Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition) by Roger J. Best (Paperback - November 2, 1999)
Used & New from: $0.01
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