Market or Die: How to Use the Power of Your Brand [Kindle Edition]

Jennifer Fusco (Author)

Book Description

Jennifer Fusco is back with her next installment of the Market or Die series, titled, "How to use the Power of Your Brand." In this book, writers of all genres will find practical marketing advice that will educate authors on brand and how to use it in social media. Ideal for the published or aspiring author and told in Fusco's witty, conversational style, this book also includes time and money saving marketing tips and what to do should you find your brand in crisis.

Editorial Reviews

About the Author

Jennifer Fusco is the Creative and Brand Manager for the General Electric Company, North America and the author of the series, MARKET OR DIE, marketing books for writers. A two time winner of the Advertising Excellence Award for 2010, Jennifer has launched successful national print and digital ad campaigns. Currently, she is a member of the (ANA) Association of National Advertisers and believes brand building is a key to professional success. Due to the overwhelming response Market or Die received from writers, Ms. Fusco launched a website, newsletter and blog designed to educate writers of all genres. In her writing life, Ms. Fusco is a member of RWA’s PRO network and serves as the Vice President of the Connecticut Romance Writers. She has completed two paranormal romance manuscripts and will be a monthly contributor to the Romance Writers of America’s RWR Report, beginning in 2012. Born in North Carolina, Jennifer currently lives in Connecticut with her husband and young son.

Product Details

• File Size: 55 KB
• Print Length: 46 pages
• Sold by: Amazon Digital Services, Inc.
• Language: English
• ASIN: B005P80ZI4
• Text-to-Speech: Enabled
• X-Ray: Not Enabled
• Lending: Enabled
• Amazon Best Sellers Rank: #705,942 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Most Helpful Customer Reviews

1 of 1 people found the following review helpful

5.0 out of 5 stars Marketing Advice that All Writers Need October 14, 2011

By Momma Costa

Format:Kindle Edition

Both Ms Fusco's years of expertise and charm is undeniably present in her latest work. She has a gift at imparting information in a fresh, sassy way that makes even the most marketing-challenged writer like myself want to give it a go. I highly recommend it for all writers, especially for those writing fiction.

1 of 1 people found the following review helpful

5.0 out of 5 stars A "Must" have for all writers October 13, 2011

By Christine Wunch

Format:Kindle Edition|Amazon Verified Purchase

Ms. Fusco has written a practical guide to marketing and branding. Market or Die - How to Use the Power of Your Brand - offers easy steps that anyone can follow to build their brand power. If you haven't added this book to your collection - do it today! Branding yourself is a must in this rapidly changing world of publishing. Also, her first book is equally helpful. I'm looking forward to the third installment.

1 of 1 people found the following review helpful

5.0 out of 5 stars Filled with up-to-date information October 4, 2011

By Peter J. Andrews

Format:Kindle Edition|Amazon Verified Purchase

One of the glories of e-publishing is the timeliness of books. In this case, with all the changes going on in social media, it is great to have Fusco as a guide. With a sure knowledge of marketing, she steps you through what is critical and provides the links and logic you need for an effective campaign. At the same time, she keeps it fun, so this is a fast read. Highly recommended.