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2 of 4 people found the following review helpful:
4.0 out of 5 stars
Good overall handling of subject,
This review is from: Market Driven Enterprise : Product Development, Supply Chains, and Manufacturing (Wiley Series in Engineering and Technology Management) (Hardcover)
This book handles the issues associated with new product introduction very well. Most books on the subject concentrate on either the product designing aspects or the market orientations. This books brings forth the impact and importance of market conditions on the development of a new product very succinctly. It begins by looking at the product development cycle and then leads the reader through the various steps from product design through associated supply-chain management issues to present an overall picture. Appropriately placed illustrative examples and well depicted system diagrams along with graphical display of results increase the utility of the book for both, the in-depth researcher as also the casual reader.
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Market Driven Enterprise : Product Development, Supply Chains, and Manufacturing (Wiley Series in Engineering and Technology Management) by Amiya K. Chakravarty (Hardcover - December 29, 2000)
$145.00
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