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Market-Driven Journalism: Let the Citizen Beware? (Paperback)

by John Herbert McManus (Author)

3.0 out of 5 stars See all reviews (2 customer reviews)

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Editorial Reviews

Product Description

This book provides a comprehensive theory of commercial news production. The author's systematic study of the way in which firms deploy resources, such as reporters and photographers, to maximize return to shareholders leads to an examination of the ways such practices affect journalistic quality. John H McManus examines the application of market logic to news and its growing importance to local broadcast media. Until the mid-1980s, local television news tended to be viewed by journalists in other media as an inconsequential, market-driven medium. During the last decade, however, newspapers and network television have also found themselves to be prey to market forces as a consequence of increasing competition and a shrinking advertising market.

Product Details

Paperback: 264 pages
Publisher: Sage Publications, Inc; illustrated edition edition (April 29, 1994)
Language: English
ISBN-10: 0803952538
ISBN-13: 978-0803952539
Product Dimensions: 8.8 x 6 x 0.7 inches
Shipping Weight: 14.1 ounces (View shipping rates and policies)

Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.com Sales Rank: #1,193,284 in Books (See Bestsellers in Books)

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Citations (learn more)

25 books cite this book:

Understanding Journalism by Lynette Sheridan Burns on 4 pages
Media Management in the Age of Giants: Business Dynamics of Journalism by Dennis F. Herrick on 4 pages
Media, Market, and Democracy in China: Between the Party Line and the Bottom Line (History of Communication) by Yuezhi Zhao in Back Matter (1), and Back Matter (2)
Custodians of Conscience by Professor James S. Ettema in Back Matter (1), and Back Matter (2)
Democracy, Inc.: The Press and Law in the Corporate Rationalization of the Public Sphere (History of Communication) by David S. Allen in Back Matter (1), and Back Matter (2)

See all 25 books citing this book

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2 of 2 people found the following review helpful:

3.0 out of 5 stars A correction to Mr. Stevens review from the author, April 20, 2001

By	John H. McManus (Mountain View, CA USA) - See all my reviews

With all due respect for Mr. Stevens, the premise of my book is just the opposite of the one he reports. The entire book argues that the market CANNOT be trusted with a commodity like news.

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3.0 out of 5 stars A good explanation of the situation, horrible proposal, May 19, 2000

By	J. Richard Stevens (Boulder, CO) - See all my reviews (REAL NAME)

McManus writes this book examining local broadcast television news and the influences that impact the news gathering/presentation process.

The book does a good job of showing how marketing influences have become routinized in the process and even does a good job justifying why this is not alarming.

However, when expanded to journalism as a process, McManus's scope loses its focus. He builds a case suggesting that since the marketplace decides what news products can or will survive, a market-driven model will produce the best journalism. The obvious glaring gap in this logic is the assumption that consumers and marketing firms will evaluate journalistic media based solely on journalism standards, and not other over-riding elements, such as entertainment or convenience.

Overall, McManus' book is very sharp at explaining the influences presently affecting local news stations. Despite my obvious disagreement with his ultimate conclusions, I would recommend this book for its literature review and discussion of the environment.