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3 Reviews
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16 of 22 people found the following review helpful:
5.0 out of 5 stars
An easy-to-read book on the value of being market-driven
Too often, executives think that "being market-driven" is just a catch-phrase; this book explains the difference between being market-driven and being technology-, sales-, or finance-driven. It describes why market-driven organizations are more profitable, using clear examples of successful companies. It's a must-read for senior executives.
Published on November 4, 1999 by Steve Johnson
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3.0 out of 5 stars
A good starter, now in need of update
A good coverage of what it means to be market focused. Does a decent deep dive on some topics. A great many books have now followed, making this coverage somewhat dated.
Published on March 4, 2009 by David R. Macdonald
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16 of 22 people found the following review helpful:
5.0 out of 5 stars
An easy-to-read book on the value of being market-driven,
By Steve Johnson "product management evangelist ... (Gainesville, VA United States) - See all my reviews (REAL NAME)
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This review is from: The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers (Hardcover)
Too often, executives think that "being market-driven" is just a catch-phrase; this book explains the difference between being market-driven and being technology-, sales-, or finance-driven. It describes why market-driven organizations are more profitable, using clear examples of successful companies. It's a must-read for senior executives.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Highly Recommended!,
This review is from: The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers (Hardcover)
Expanding on the groundbreaking concepts first presented in Market Driven Strategy, George S. Day presents a detailed illustration of what a market-driven organization looks like and how it operates. This practical book provides many specific suggestions that executives can implement to get their companies in tune with their customers and their markets. Day also presents contrasting examples that show blunders, setbacks and outright failures among companies that stubbornly retain inward-looking cultures. This book joins Day's earlier work as a classic in the management field and we [...] recommend both books to business people at all levels.
3.0 out of 5 stars
A good starter, now in need of update,
By
This review is from: The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers (Hardcover)
A good coverage of what it means to be market focused. Does a decent deep dive on some topics. A great many books have now followed, making this coverage somewhat dated.
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers by George S. Day (Hardcover - November 10, 1999)
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