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Market Intelligence: Building Strategic Insight Paperback – January 20, 2009


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Editorial Reviews

Review

Market Intelligence is one of the more important and timely topics in Management today. Philippe Guignard, Cimid SA, Switzerland There are many books on Business Intelligence, Competitive Intelligence, CRM and Knowledge Management. This book puts it all in perspective. Kim Penland, Energy International, USA A great book packed with important concepts, tools and examples. Gert van der Weide, Managing Director, Unet, Holland

About the Author

Per V. Jenster is Professor at China Europe International Busi ness School, where he specializes in Strategic Management and En trepreneurship. Formerly, he was with Copenhagen Business School, Denmark, and IMD, Switzerland. He is considered an international expert on stra tegic planning and serves as a consultant and board member to a number of international firms. He has published more than one hundred books and articles on management issues. Klaus Solberg SA ilen is Assis tant Professor at the Blekinge Insti tute of Technology, Sweden, where he teaches Business and Competi tive Intelligence. He has written numerous books and articles in the field, among them Introduction to Private and Public Intelligence - The Swedish School of Competitive Intelligence (2005). He has a Ph.D. from the Universitat Leipzig, Germany, where he wrote on industrial espionage. Prior to his academic career, he worked in the USA, France and Scandinavia.
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Product Details

  • Paperback: 240 pages
  • Publisher: Copenhagen Business School Press (January 20, 2009)
  • Language: English
  • ISBN-10: 8763002027
  • ISBN-13: 978-8763002028
  • Product Dimensions: 0.8 x 6 x 8.8 inches
  • Shipping Weight: 14.9 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #3,741,563 in Books (See Top 100 in Books)

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0 of 1 people found the following review helpful By Agbiz on January 21, 2014
Format: Paperback Verified Purchase
will do the work i require it to do. Employee very happy with product that I've bought for her. nice
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