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The Market Makers: How Leading Companies Create and Win Markets (Businessweek Books)
 
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The Market Makers: How Leading Companies Create and Win Markets (Businessweek Books) [Hardcover]

Daniel F. Spulber (Author)
3.0 out of 5 stars  See all reviews (2 customer reviews)


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Hardcover, June 1, 1998 --  

Book Description

Businessweek Books June 1, 1998
Drawing on numerous case studies of winning firms, an award-winning economist presents a step-by-step framework that today's business people can follow in order to successfully create, own, and consequently dominate their markets.

Editorial Reviews

From Library Journal

How do leading companies create markets for themselves? Simply by "being the bestAnot only at providing a better product quality and prices, but by providing...better customer service." Spulber highlights The Gap in a case study examining how the company became a "market maker" in casual clothing.
Copyright 1999 Reed Business Information, Inc.

Review

"You might get the idea that this book is only for the business world's current market leaders - companies like Boeing, Coca-Cola and Du Pont. But Spulber suggests that the strategies in "The Market Makers" can be just as useful to the little guy - even "niche players that are leaders in their market segment, from the corner drugstore to the consulting boutique." -- KnowledgeSpace

Product Details

  • Hardcover: 320 pages
  • Publisher: Mcgraw-Hill (June 1, 1998)
  • Language: English
  • ISBN-10: 007060584X
  • ISBN-13: 978-0070605848
  • Product Dimensions: 9.4 x 6.3 x 1.4 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,787,030 in Books (See Top 100 in Books)

More About the Author

Daniel F. Spulber is the Elinor Hobbs Distinguished Professor of International Business and Professor of Management Strategy at the Kellogg School of Management, Northwestern University, where he has taught since 1990. He is also Professor of Law at the Northwestern University Law School (Courtesy). He received his Ph.D. in economics in 1979 and his M.A. in economics in 1976 from Northwestern University and his B.A. in economics in 1974 from the University of Michigan. Spulber has taught at Brown University, the University of Southern California, and the California Institute of Technology.

Spulber has received eight National Science Foundation grants, three Searle Fund Grants , and two Ewing Marion Kauffman Foundation Grants for economic research. Spulber is the founding editor of the Journal of Economics & Management Strategy published by Wiley-Blackwell Publishing.

Spulber is the founder of Kellogg's International Business & Markets Program. Spulber's research is in the areas of International Economics, Industrial Organization, Microeconomic Theory, Management Strategy, and Law. He has published numerous journal articles in economics journals and law reviews, including the American Economic Review, Journal of Political Economy, Quarterly Journal of Economics, Review of Economic Studies, Journal of Economic Theory, Rand Journal of Economics, International Economic Review, Journal of Economic Perspectives, Columbia Law Review, New York University Law Review, Harvard Journal on Law and Public Policy, Journal of Competition Law & Economics, and Yale Journal on Regulation.

Spulber is the author of twelve books: The Theory of the Firm: Microeconomics with Endogenous Entrepreneurs, Firms, Markets, and Organizations, 2009, Cambridge: Cambridge University Press, Economics & Management of Competitive Strategy, 2009, New Jersey: World Scientific Press, Networks in Telecommunications: Economics and Law with Christopher Yoo, 2009, Cambridge: Cambridge University Press, Global Competitive Strategy, 2007, Cambridge: Cambridge University Press; Management Strategy, 2004, McGraw Hill; Famous Fables of Economics: Myths of Market Failures, edited, 2002, Blackwell Publishing; Market Microstructure: Intermediaries and the Theory of the Firm 1999, Cambridge University Press; The Market Makers: How Leading Companies Create and Win Markets, 1998, McGraw-Hill/ Business Week Books; Deregulatory Takings and the Regulatory Contract: The Competitive Transformation of Network Industries in the United States with J. Gregory Sidak, 1997, Cambridge University Press; Protecting Competition from the Postal Monopoly with J. Gregory Sidak, 1996, American Enterprise Institute; Regulation and Markets, 1989, M.I.T. Press; and Essays in the Economics of Renewable Resources, edited with Leonard J. Mirman, 1982, Elsevier-North Holland.

 

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Average Customer Review
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Most Helpful Customer Reviews

21 of 26 people found the following review helpful:
2.0 out of 5 stars The Market Makers misses the mark, March 29, 2000
By 
mike gallagher (Fort Worth, Texas) - See all my reviews
This review is from: The Market Makers: How Leading Companies Create and Win Markets (Businessweek Books) (Hardcover)
The author demonstrates his capability to explain basic concepts of economics and marketing, but certainly doesn't define a revolutionary new approach to business as alluded to on the inside front cover flap. We are introduced to new buzz words such as 'spatial abitage' although any reader looking for insight is bound has to be disappointed in the explanations and lack of substance. In addition, most charts and tables in the book must be filler because they appear childish. The only redeeming chapters are at the end when the author disusses various market strategies, but for a better and more complete discussion, dust off an old copy of 'Marketing Warfare."
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1 of 1 people found the following review helpful:
4.0 out of 5 stars Insightful!, November 5, 2001
This review is from: The Market Makers: How Leading Companies Create and Win Markets (Businessweek Books) (Hardcover)
Author and teacher Daniel Spulber offers insights that are becoming increasingly relevant as technological innovations make transactions between customers and businesses faster, cheaper and more important. The strategic framework he presents - that you should view companies as transaction facilitators, not as product makers or service providers - will force you to rethink your most fundamental beliefs about your business. We [...] recommend this book to managers, strategists and students of all branches of business who are looking for a fresh analysis of 21st-century competition.
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