Customer Reviews

The Market Makers: How Leading Companies Create and Win Markets (Businessweek Books)

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The author demonstrates his capability to explain basic concepts of economics and marketing, but certainly doesn't define a revolutionary new approach to business as alluded to on the inside front cover flap. We are introduced to new buzz words such as 'spatial abitage' although any reader looking for insight is bound has to be disappointed in the explanations and lack of substance. In addition, most charts and tables in the book must be filler because they appear childish. The only redeeming chapters are at the end when the author disusses various market strategies, but for a better and more complete discussion, dust off an old copy of 'Marketing Warfare."

Author and teacher Daniel Spulber offers insights that are becoming increasingly relevant as technological innovations make transactions between customers and businesses faster, cheaper and more important. The strategic framework he presents - that you should view companies as transaction facilitators, not as product makers or service providers - will force you to rethink your most fundamental beliefs about your business. We [...] recommend this book to managers, strategists and students of all branches of business who are looking for a fresh analysis of 21st-century competition.