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Market Mapping: How to Use Revolutionary New Software to Find, Analyze, and Keep Customers

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Market Mapping: How to Use Revolutionary New Software to Find, Analyze, and Keep Customers [Paperback]

Sunny Baker (Author), Kim Baker (Author)

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Book Description

Publication Date: September 1992

Simply and logically, this book helps consumer and business-to-business marketers--in any industry--pinpoint customers, conduct market research, position products, and analyze purchase patterns far more quickly and accurately than before. Complete with glossary, checklists, and photographs that prompt understanding of terms, concepts, and computer output. 60 illustrations.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Simply and logically, this book helps consumer and business-to-business marketers--in any industry--pinpoint customers, conduct market research, position products, and analyze purchase patterns far more quickly and accurately than before. Complete with glossary, checklists, and photographs that prompt understanding of terms, concepts, and computer output. 60 illustrations.

Product Details

Paperback: 288 pages
Publisher: Mcgraw-Hill (September 1992)
Language: English
ISBN-10: 0070036896
ISBN-13: 978-0070036895
Product Dimensions: 8.9 x 5.9 x 0.8 inches
Shipping Weight: 1.4 pounds
Amazon Best Sellers Rank: #5,883,380 in Books (See Top 100 in Books)

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