Market Research Best Practice: 30 Visions for the Future [Hardcover]

ESOMAR (Author), Peter Mouncey (Editor), Frank Wimmer (Editor)

Book Description

ISBN-10: 0470065273 | ISBN-13: 978-0470065273 | Publication Date: April 24, 2007 | Edition: 1

Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice.


In the pursuit to define and illustrate 'new' market research, this book provides a unique source of ideas and practical examples of what research has to offer business and how research can influence the way results are tracked, insights are generated and ultimately decisions are made. Market Research Best Practice draws on recent successes to explore how research is evolving to meet market needs and how good research practice fits into modern business.


More than 50 authors have contributed their work to this collection - all papers were first presented at ESOMAR events and many contributions have been past ESOMAR award winners. To find out more about the ESOMAR Membership, the worldwide code of practice and the range of events and publications, visit www.esomar.org.

Editorial Reviews

Review

"...a collection of stimulating and thought-provoking insight...Written by experts for experts" (Professional Marketing, October 2007)

From the Inside Flap

ESOMAR is the world organisation for enabling better research into markets, consumers and societies.

With 4,400 members in 100 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision making.

To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications, as well as advocating self-regulation and the worldwide code of practice.

See all Editorial Reviews

Product Details

• Hardcover: 720 pages
• Publisher: Wiley; 1 edition (April 24, 2007)
• Language: English
• ISBN-10: 0470065273
• ISBN-13: 978-0470065273
• Product Dimensions: 9.2 x 6.4 x 1.7 inches
• Shipping Weight: 2.6 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #2,298,349 in Books (See Top 100 in Books)