Market Research Made Easy (Self-Counsel Business) [Paperback]

et al Don Doman (Author)

Book Description

Series: Self-Counsel Business | Publication Date: February 10, 2006

Will lead the reader through the process of planning, implementing, and analyzing market research for their company, without spending a lot of time or money.

Editorial Reviews

From the Back Cover

Whether you are starting a new business, launching a product, setting a marketable price point, or simply trying to increase your market share, market research can tell you what you need to know.

About the Author

Don Doman is a published author (How to Produce a First-Class Video for Your Business: Work with the Pros or Do It Yourself, Market Research Made Easy, and Out of Work? Get Into Business: a Guide for the Middle-Aged Entrepreneur. He has also been a corporate producer for over two decades. Don and his wife Peg are local food and theatre critics in the Pacific Northwest, where they write about their adventures.

See all Editorial Reviews

Product Details

• Paperback: 146 pages
• Publisher: Self-Counsel Press; 3rd edition (February 10, 2006)
• Language: English
• ISBN-10: 8130900270
• ISBN-13: 978-8130900278
• ASIN: 1551806762
• Product Dimensions: 9.5 x 8.1 x 0.4 inches
• Shipping Weight: 10.4 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #1,384,547 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

9 of 10 people found the following review helpful:

5.0 out of 5 stars A book intended for very small or start-up businesses!, September 4, 2006

By 

Jeff Lippincott "JLIPPIN" (Princeton, NJ USA) - See all my reviews
(TOP 1000 REVIEWER)    (VINE VOICE)    (REAL NAME)   

This review is from: Market Research Made Easy (Self-Counsel Business) (Paperback)

I enjoy reading books about writing business plans and how to do the research necessary to write business plans. This book definitely fits the bill. It's short, sweet and has all the content to help a wanta-be entrepreneur or small business owner do the necessary market research to aid her in writing a sound business plan or to do strategic planning for that business.

The chapters in the book are titled as follows:

1. Why research your market?
2. Laying the groundwork
3. Setting your research direction
4. Secondary data: what's available?
5. Finding the secondary data you need
6. Primary data: you're already surrounded by it
7. Internet market research
8. Primary data: your survey methods
9. Writing a questionnaire
10. Analyzing and interpreting your data
11. When you need to hire a professional
12. Everybody ought to have a plan
13. The beginning
14. Accessing market research data

I would have liked the book better if the chapters had been organized as follows:

12. Everybody ought to have a plan
1. Why research your market?
2. Laying the groundwork
3. Setting your research direction
4. Secondary data: what's available?
5. Finding the secondary data you need
6. Primary data: you're already surrounded by it
7. Internet market research
10. Analyzing and interpreting your data
13. The beginning

Appendices
8. Primary data: your survey methods
9. Writing a questionnaire
11. When you need to hire a professional
14. Accessing market research data

I think chapters 12 and 1 should have been combined into one chapter. If that had been done the book's audience would have been better addressed and introduced to the book. I'm not sure it was necessary to include Chapter 11 at all since the book is geared toward an audience that should have no reason to need to hire a professional - and probably wouldn't want to pay for it even if there was a need.

I was disappointed with Chapter 7. It was too basic and I didn't know what the author was talking about at pages 63 and 64 when he compared search engines to pay-per-click search engines. They are the same thing!

All in all, this book has content! And content is king! I think someone who is involved in creating a new business plan will do himself or herself a favor by getting this book and reading it. Don't expect this book to explain all there is to know about market research. That subject is best covered in a different book for a different audience. 5 stars!

5 of 5 people found the following review helpful:

4.0 out of 5 stars A good introductory book, September 10, 2004

By 

Saeed Vahid (Toronto, Canada) - See all my reviews
(REAL NAME)   

This review is from: Market Research Made Easy (Self-Counsel Business) (Paperback)

For uninitiated readers who know little about the subject and how to do a real market research, this is a VERY good title. The case studies at the end of each chapter clarifies ideas covered before. This book contains good tips on how much a market research could cost for a small business, and has names and addresses of Canadian resources as well.

4 of 4 people found the following review helpful:

3.0 out of 5 stars good book for beginners and as a refresher, September 13, 2004

By 

Anthony Padgett (Tokyo, Japan) - See all my reviews
(REAL NAME)   

This review is from: Market Research Made Easy (Self-Counsel Business) (Paperback)

I took a variety of marketing courses in college but forgot some of the basics on marketing research. A project was coming up soon on the subject, and I need to have something to refresh my memory. This book was very helpful in that regard. It is an easy, quick read to give you a good overview or refresher of the field.