Starting out in market research can be difficult without suitable guidance to set you on the right path. Practitioners and students alike will find all the answers in this comprehensive and easy to follow introduction to the subject. Up-to-date details of market research agencies, codes of practice and quality schemes are provided, alongside a list of useful contacts and a comprehensive bibliography. The book covers all the most recent developments including a section on making full use of the Internet -- "marketing for free" -- and also comprehensive information about research into customer satisfaction.
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Book Description
Editorial Reviews
From the Publisher
Paul Hague is a director of B2B International LTD. He regularly contributes to the market research trade press and lectures at seminars on the subject.
--This text refers to an alternate
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About the Author
Hague is a chairman of comprehensive information about research into customer satisfaction.
David Sibley is Professor of Geography, University of Hull.
Peter Jackson is Professor of Human Geography, University of Sheffield.
David Atkinson is Lecturer in Geography, University of Hull.
Neil Washbourne is Postdoctoral Researcher, University of Hull.
Peter Jackson is Professor of Human Geography, University of Sheffield.
David Atkinson is Lecturer in Geography, University of Hull.
Neil Washbourne is Postdoctoral Researcher, University of Hull.
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Most Helpful Customer Reviews
4 of 7 people found the following review helpful:
5.0 out of 5 stars
Market Research,
By Kim (NC) - See all my reviews
This review is from: Market Research: A Guide to Planning, Methodology and Evaluation (Paperback)
It was just the book I needed! Extensive coverage on "Market Research" from the basics to the essentials on the subject matter. Definitely a must-have for potential researchers. And if you are already one, it will sharpen your skills.
4 of 15 people found the following review helpful:
5.0 out of 5 stars
Market Research,
By Kim (NC) - See all my reviews
This review is from: Market Research: A Guide to Planning, Methodology and Evaluation (Paperback)
It was just the book I needed! Extensive coverage on "Market Research" from the basics to the essentials on the subject matter. Definitely a must-have for potential researchers. And if you are already one, it will sharpen your skills.
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