Fully revised and updated for the third edition, "Market Research" assumes no previous knowledge of the subject. Through clear, concise advice and real-life case studies, starting out in market research is made simple.
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Book Description
Editorial Reviews
From the Publisher
Paul Hague is a director of B2B International LTD. He regularly contributes to the market research trade press and lectures at seminars on the subject.
About the Author
Paul Hague is director of B2B International Ltd, a market research agency. He is a Visiting Fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. He is also the author of Market Research: A Guide to Planning, Methodology & Evaluation and co-author of Market Research in Practice, both published by Kogan Page.
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Most Helpful Customer Reviews
4 of 7 people found the following review helpful:
5.0 out of 5 stars
Market Research,
By Kim (NC) - See all my reviews
This review is from: Market Research: A Guide to Planning, Methodology and Evaluation (Paperback)
It was just the book I needed! Extensive coverage on "Market Research" from the basics to the essentials on the subject matter. Definitely a must-have for potential researchers. And if you are already one, it will sharpen your skills.
4 of 15 people found the following review helpful:
5.0 out of 5 stars
Market Research,
By Kim (NC) - See all my reviews
This review is from: Market Research: A Guide to Planning, Methodology and Evaluation (Paperback)
It was just the book I needed! Extensive coverage on "Market Research" from the basics to the essentials on the subject matter. Definitely a must-have for potential researchers. And if you are already one, it will sharpen your skills.
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