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4 of 7 people found the following review helpful:
5.0 out of 5 stars Market Research, November 13, 2000
It was just the book I needed! Extensive coverage on "Market Research" from the basics to the essentials on the subject matter. Definitely a must-have for potential researchers. And if you are already one, it will sharpen your skills.
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4 of 15 people found the following review helpful:
5.0 out of 5 stars Market Research, November 12, 2000
It was just the book I needed! Extensive coverage on "Market Research" from the basics to the essentials on the subject matter. Definitely a must-have for potential researchers. And if you are already one, it will sharpen your skills.
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Market Research: A Guide to Planning, Methodology and Evaluation
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