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2 Reviews
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4 of 7 people found the following review helpful:
5.0 out of 5 stars
Market Research,
By Kim (NC) - See all my reviews
This review is from: Market Research: A Guide to Planning, Methodology and Evaluation (Paperback)
It was just the book I needed! Extensive coverage on "Market Research" from the basics to the essentials on the subject matter. Definitely a must-have for potential researchers. And if you are already one, it will sharpen your skills.
4 of 15 people found the following review helpful:
5.0 out of 5 stars
Market Research,
By Kim (NC) - See all my reviews
This review is from: Market Research: A Guide to Planning, Methodology and Evaluation (Paperback)
It was just the book I needed! Extensive coverage on "Market Research" from the basics to the essentials on the subject matter. Definitely a must-have for potential researchers. And if you are already one, it will sharpen your skills.
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Market Research: A Guide to Planning, Methodology and Evaluation by Paul N. Hague (Paperback - Sept. 2002)
Used & New from: $0.99
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