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3 Reviews
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Average Customer Review
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20 of 34 people found the following review helpful:
5.0 out of 5 stars
Combines the academic with the practicle
The auther understands high technology and is able to provide concepts that allow the reader to take positive steps within business. The book has a nice flow and also contains insights into the relationship between strategic planning and marketing. The book also provides tools to segment and define markets. Good for small or large businesses.
Published on January 1, 1999
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3 of 3 people found the following review helpful:
3.0 out of 5 stars
good introduction to concepts
It's an easy to read, well-organized book. The book can provide an introduction to what you need to know about segmentations, but not a lot more than that. Good start but definitely not enough to make you either highly competent at consuming segmentation research, let alone actually performing it.
Published on May 7, 2001
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3 of 3 people found the following review helpful:
3.0 out of 5 stars
good introduction to concepts,
By A Customer
This review is from: Market Segmentation (Hardcover)
It's an easy to read, well-organized book. The book can provide an introduction to what you need to know about segmentations, but not a lot more than that. Good start but definitely not enough to make you either highly competent at consuming segmentation research, let alone actually performing it.
6 of 8 people found the following review helpful:
2.0 out of 5 stars
Breadth not Depth,
By A Customer
This review is from: Market Segmentation (Hardcover)
If you are looking for a high level overview on market segementation, then your quest can stop here. However, if you are interested in obtaining more than a cursory understanding of the topic, this is a book to pass on. Examples are so obvious that they do not offer much insight, and the lack of useful and impactful tools is problematic. Another issue is that this book predates the Internet, so inherently the inforation is not leading edge. Finally, the writing style leaves much to be desired; at times it is too cute and at others, it is totally obtuse.
20 of 34 people found the following review helpful:
5.0 out of 5 stars
Combines the academic with the practicle,
By A Customer
This review is from: Market Segmentation (Hardcover)
The auther understands high technology and is able to provide concepts that allow the reader to take positive steps within business.The book has a nice flow and also contains insights into the relationship between strategic planning and marketing. The book also provides tools to segment and define markets. Good for small or large businesses. |
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Market Segmentation by Art Weinstein (Hardcover - November 1, 1993)
Used & New from: $0.04
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