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Market Segmentation via Consumer Human Behavior Analysis: The utilization of behavioral profiling instruments to target specific consumer Market Segments Paperback – November 9, 2011

ISBN-13: 978-3843363976 ISBN-10: 3843363978

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About the Author

Doctorate in Business Administration, M.B.A., & M.H.R.M. (Nova Southeastern University, USA). Dr. Kolacek has over 25 years'experience marketing consumer products for Fortune 500 companies.He has been featured in The Wall Street Journal and has authoredpublications on human behavioral marketing. Dr. Kolacek is aprofessor at Strayer University.

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