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3 Reviews
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Average Customer Review
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1 of 1 people found the following review helpful:
4.0 out of 5 stars
In Segmentation Library
We conduct several customer segmentaiton studies for various clients each year. This is one of only 5 books I recommend to other market researcher who are interested in the topic of consumer segmentation.
Published on February 13, 2010 by Tom Anderson
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3.0 out of 5 stars
Too expensive
Too expensive for the amount and level of information presented. You can get most of that from other cheaper books...and from Google or consumer-segmentation companies' websites.
Published 18 months ago by SM-NM Catboy
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1 of 1 people found the following review helpful:
4.0 out of 5 stars
In Segmentation Library,
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Amazon Verified Purchase(What's this?)
This review is from: Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) (Hardcover)
We conduct several customer segmentaiton studies for various clients each year. This is one of only 5 books I recommend to other market researcher who are interested in the topic of consumer segmentation.
7 of 10 people found the following review helpful:
5.0 out of 5 stars
Excellent book, but delivery is convoluted,
By
This review is from: Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) (Hardcover)
This is an excellent book for getting a grip on quantitative market segmentation methods. It is a bit murky in places, but definately is one of the more advanced books on the subject. I recommend it, but with reservation for those who are not up to speed in statistical analysis.
3.0 out of 5 stars
Too expensive,
By
Amazon Verified Purchase(What's this?)
This review is from: Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) (Hardcover)
Too expensive for the amount and level of information presented. You can get most of that from other cheaper books...and from Google or consumer-segmentation companies' websites.
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Most Helpful First | Newest First
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Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) by Michel Wedel (Hardcover - December 31, 2000)
$229.00 $179.83
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