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McGrath and MacMillan, graduate business school academics, offer assistance to executives for improving growth and profitability, especially those seeking skills such as improving their decision-making ability, working with the reality that failure is linked to intelligent risk, and making sense of ambiguous information. To achieve growth and profitability, the authors suggest using market busters, actions they define as those a company can take to change the competitive game and bring markedly superior performance. Using tools, checklists, and examples, they present their five core strategies for developing market busters, which include transforming your customers' experience, transforming your firm's products and services, and exploiting shifts in your industry to maximize your advantage as opportunities emerge. Their 40 action steps underlying these core strategies include radically improving productivity, improving cash-flow velocity, changing the way assets are used, and helping your customers improve their cash flow and quality. Rather textbookish in approach, this book nevertheless contains much valuable information. Mary Whaley
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Discusses ideas such as how to improve your customers' key metrics & their personal productivity, as well as your own company's productivity. Read morePublished on May 31, 2013 by J.Ilog
Market Busters, which purports to offer "40 strategic moves that drive exceptional business growth," follows through well on that promise and does exactly that. Read morePublished on June 20, 2007 by A. Brunelle
This book hits the nail on the head in many areas, but its greatest quality is that it is thought provoking. Read morePublished on November 5, 2006 by Roger Bauer
A very down-to-earth and very practical handbook for any strategical formulation endeavours. Better than those metaphorical ones, like "blue ocean strategy". Read morePublished on June 12, 2006 by Z. Yixin
Ian MacMillan was my outstanding professor at Columbia Business School, and his keen insights into what comprises entrepreneurship combined deep, practical expertise and common... Read morePublished on July 25, 2005 by Denise R. Sinclair
I had Mac and Rita in class at Wharton. This book is a great example of there commitment to drive market improvements. I have used some of these techniques and they have worked.Published on July 22, 2005 by R. Toeppe
These 40 moves are practical. With each one I saw ways to get closer to our clients and achieve our objectives. Read morePublished on July 6, 2005 by Linda Richardson
As a consultant to Japanese firms I found this book very, very useful. It gave me a whole new toolbox for helping my clients come up with approaches to taking charge of the... Read morePublished on June 23, 2005 by T. Ohe