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Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth Hardcover – April 4, 2005
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"The Industries of the Future"
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About the Author
More About the Author
Rita maintains an active social media presence, and has been rated one of the 25 smartest women to follow on Twitter by Fast Company Magazine. She consistently appears in rankings of the top business school professors to follow on that medium: Professors on Twitter. She authors a regular column, "The Entrepreneurial Strategist" for Inc Magazine and blogs regularly at HBR.org. Rita is also one of the Wall Street Journal's "Experts.
Rita's new, best-selling book, is titled The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business, which was recognized by Strategy+Business as the #1 business book of the year. Rita has co-authored three previous books: Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (2009); MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth (2005); and The Entrepreneurial Mindset (2000), all published by Harvard Business Review Press. MarketBusters has been translated into ten languages and was named one of the best business books of 2005 by Strategy+Business.
Rita is one of the most widely published authors in the Harvard Business Review, including the best-selling "Discovery Driven Planning" (1995), which was recognized as an early articulation of today's "lean" startup philosophy and has been praised by Clayton Christensen as one of the most important ideas in management - ever. She is a highly-respected academic researcher whose work has won awards from the most prestigious management journals.
Rita joined the faculty of Columbia Business School in 1993. Prior to life in academia, she was an IT director, worked in the political arena, and founded two startups. She received her Ph.D. from the Wharton School, University of Pennsylvania and has degrees with honors from Barnard College and the Columbia School of International and Public Affairs. She is married and is proud to be the mother of two delightful grownups.
For more information on Rita visit www.ritamcgrath.com.
Top Customer Reviews
To assist that process, they provide "Preparing Yourself: Audit Your Strategy and Clarify Your Process," a self-dianostic which poses most (if not all) of the key questions to be answered and most (if not all) of the key issues to be addressed. Of special interest to me is the provision, also, of a set of "Action Steps" at the conclusion of each chapter.Read more ›
In summary, this is a readable, practical, useful, and insightful book - you will not get tired of it.
MarketBusters provides a disciplined approach toward examining "profit drivers" within a company and developing straight forward strategies for redefining products, processes and business models. Through models and prospecting questions, the book provides a hands-on tool that can be put to use immediately in virtually any business.
For example, identifying what you charge customers for and how you measure profitablity, and changing the game to match customer needs, is an example of a simple, but effective technique for redefining your offerings and developing a defensible competitive position.
I have seen the results of using the concepts in MarketBusters. A must read!
Most Recent Customer Reviews
Discusses ideas such as how to improve your customers' key metrics & their personal productivity, as well as your own company's productivity. Read morePublished on May 31, 2013 by J.Ilog
Market Busters, which purports to offer "40 strategic moves that drive exceptional business growth," follows through well on that promise and does exactly that. Read morePublished on June 20, 2007 by A. Brunelle
This book hits the nail on the head in many areas, but its greatest quality is that it is thought provoking. Read morePublished on November 5, 2006 by Roger Bauer
A very down-to-earth and very practical handbook for any strategical formulation endeavours. Better than those metaphorical ones, like "blue ocean strategy". Read morePublished on June 12, 2006 by Z. Yixin
Ian MacMillan was my outstanding professor at Columbia Business School, and his keen insights into what comprises entrepreneurship combined deep, practical expertise and common... Read morePublished on July 25, 2005 by Denise R. Sinclair
I had Mac and Rita in class at Wharton. This book is a great example of there commitment to drive market improvements. I have used some of these techniques and they have worked.Published on July 22, 2005 by R. Toeppe
These 40 moves are practical. With each one I saw ways to get closer to our clients and achieve our objectives. Read morePublished on July 6, 2005 by Linda Richardson
As a consultant to Japanese firms I found this book very, very useful. It gave me a whole new toolbox for helping my clients come up with approaches to taking charge of the... Read morePublished on June 23, 2005 by T. Ohe