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4 Reviews
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Average Customer Review
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4 of 5 people found the following review helpful:
5.0 out of 5 stars
GREAT CRASH COURSE IN MARKETING
This book is indispensable. I recommend for designers who have not had any consumer behavior or marketing courses, this will help you see a broader vision in packaging design other than making it pretty! I am going to recommend that my supervisor (a marketer) read it, so that we have a good mutual understanding of the purpose in each package we develop. Your design...
Published on December 23, 2002
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6 of 8 people found the following review helpful:
1.0 out of 5 stars
BEWARE of this book
I feel I've been suckered into buying this book by the glowing reviews... The book is large print, anemic content, and lacks any color illustrations or photos. Not helpful or insightful in any way. I wish I could get my money back on this one...
Published on February 26, 2004 by Y'Shua Warrior
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4 of 5 people found the following review helpful:
5.0 out of 5 stars
GREAT CRASH COURSE IN MARKETING,
By A Customer
This review is from: The Marketer's Guide To Successful Package Design (Hardcover)
This book is indispensable. I recommend for designers who have not had any consumer behavior or marketing courses, this will help you see a broader vision in packaging design other than making it pretty! I am going to recommend that my supervisor (a marketer) read it, so that we have a good mutual understanding of the purpose in each package we develop. Your design will benefit from having read this book, even though it is written from a marketer's perspective. After all, that also is our job as designers, not to package the product, but to SELL the product!
6 of 8 people found the following review helpful:
1.0 out of 5 stars
BEWARE of this book,
By Y'Shua Warrior "For G-D so loved the world..." (San Diego, CA United States) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: The Marketer's Guide To Successful Package Design (Hardcover)
I feel I've been suckered into buying this book by the glowing reviews...The book is large print, anemic content, and lacks any color illustrations or photos. Not helpful or insightful in any way. I wish I could get my money back on this one...
2 of 6 people found the following review helpful:
5.0 out of 5 stars
Excellent Book!,
By "gould149" (Garfield, Arkansas United States) - See all my reviews
This review is from: The Marketer's Guide To Successful Package Design (Hardcover)
This book is full of excellent packaging ideas from intial concepts to focus group research. If you think you know everything about brand marketing , think again. This book is for you.
3 of 25 people found the following review helpful:
5.0 out of 5 stars
Great marketing book!,
By A Customer
This review is from: The Marketer's Guide To Successful Package Design (Hardcover)
One of the best I've read, this is why I want to purchase it now.
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The Marketer's Guide To Successful Package Design by Herbert M. Meyers (Hardcover - May 11, 1998)
$49.95
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