The Marketer's Guide to Media Vehicles, Methods, and Options is an unusually practical hands-on reference source written for marketing, advertising, and promotion professionals to use in conjunction with their daily work. Designed as a convenient desk-top manual, this is an informative guide to the use of media vehicles. Ann Grossman covers the traditional broadcast, print, and out-of-home media formats and sales promotions as well as the increasingly used methods of direct marketing and telemarketing. In addition, she details production tools and steps in the use of each of these media.
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About the Author
ANN GROSSMAN has ten years of corporate marketing and marketing research experience. She is currently a Brand Manager at AT&T Communications in Piscataway, New Jersey.
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5.0 out of 5 stars
Outstanding... a necessity,
By A Customer
This review is from: The Marketer's Guide to Media Vehicles, Methods, and Options: A Sourcebook in Advertising and Promotion (Hardcover)
no marketing plan, promotional plan should be developed prior to referencing this book. Well, it could be done, but at alot of extra work.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
The key to successful advertising and promotion is careful planning. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
collecting primary research, impression allocation, milline rate, telemarketing facility, upfront market, prepress proofs, painted bulletins, retail trading zone, budgeting advertising, transit advertising, poster panel, agate lines, primary market area, station posters, audience estimates, telemarketing center, gross impressions, frequency discount, rough textured surface, consumer deal, gross rating points, television households, open rate, paper finish, letterpress printing Key Phrases - Capitalized Phrases (CAPs): (learn more)
Area of Dominant Influence, United States, Audit Bureau of Circulation, Designated Market Area, Automatic Call Distributor, Data Service, Nielsen Company New!
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
The key to successful advertising and promotion is careful planning. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
collecting primary research, impression allocation, milline rate, telemarketing facility, upfront market, prepress proofs, painted bulletins, retail trading zone, budgeting advertising, transit advertising, poster panel, agate lines, primary market area, station posters, audience estimates, telemarketing center, gross impressions, frequency discount, rough textured surface, consumer deal, gross rating points, television households, open rate, paper finish, letterpress printing Key Phrases - Capitalized Phrases (CAPs): (learn more)
Area of Dominant Influence, United States, Audit Bureau of Circulation, Designated Market Area, Automatic Call Distributor, Data Service, Nielsen Company New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 37
books:
See all 37 books this book cites
- The Direct Marketing Handbook by Edward L. Nash in Back Matter
- Advertising Media Planning, Sixth Edition by Jack Sissors in Back Matter
- ADVERTISING PROCEDURE (The History of advertising) by Kleppner in Back Matter
- Federal Statutes on Environmental Protection: Regulation in the Public Interest by Warren Freedman in Front Matter
- Dictionary of Advertising (Business S.) by Laurance Urdang in Back Matter
See all 37 books this book cites
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