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1 of 2 people found the following review helpful:
5.0 out of 5 stars
Outstanding... a necessity,
By A Customer
This review is from: The Marketer's Guide to Media Vehicles, Methods, and Options: A Sourcebook in Advertising and Promotion (Hardcover)
no marketing plan, promotional plan should be developed prior to referencing this book. Well, it could be done, but at alot of extra work.
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The Marketer's Guide to Media Vehicles, Methods, and Options: A Sourcebook in Advertising and Promotion by Ann Grossman (Hardcover - October 20, 1987)
Used & New from: $41.77
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