Marketer's Visual Tool Kit: Using Charts, Graphs, and Models for Strategic Planning and Problem Solving [Hardcover]

Terry Richey (Author)

Book Description

Publication Date: May 9, 1994

In marketing, as in life, a picture is easily worth a thousand words. Packed with illustrations, this book features charts, graphs and models that can be used to: select target markets; cultivate marketing innovation and creativity; position products or markets; analyze budgets and set prices; forecast opportunities; create a winning strategy; enhance teamwork and build consensus.

Product Details

• Hardcover: 192 pages
• Publisher: AMACOM (May 9, 1994)
• Language: English
• ISBN-10: 0814402135
• ISBN-13: 978-0814402139
• Product Dimensions: 9.2 x 6.2 x 1 inches
• Shipping Weight: 14.4 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,041,406 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

5 of 6 people found the following review helpful:

5.0 out of 5 stars so far the best book on visual thinking for the marketer!, October 10, 1999

By 

Lee Say Keng "KNOWLEDGE ADVENTURER/TECHNOLOGY... (Ho Chi Minh City/Singapore) - See all my reviews
(REAL NAME)   

This review is from: Marketer's Visual Tool Kit: Using Charts, Graphs, and Models for Strategic Planning and Problem Solving (Hardcover)

This is so far the best book I have come cross on visual thinking for sales and marketing professionals. It covers a very broad range of visual tools for strategic thinking, planning, communication and problem solving in the field of sales and marketing.

My only complaint about the book is that some of the business examples given are somewhat perfunctory. A more detailed treatment of each "businesss problem case" in the book would have given the book much more depth, and make it easier for business readers to follow and adopt the concepts/approaches. Nevertheless, the amount of visual thinking concepts/approaches introduced in the book are well worth your money spent to buy the book. Apparently, it is now a classic, and sadly, out of print.

I would recommend readers to explore Larry Raymond's Reinventing Communication, which has a slant towards strategic planning, but nevertheless gives a more detailed treatment on the same subject.