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Marketer's Visual Tool Kit: Using Charts, Graphs, and Models for Strategic Planning and Problem Solving Hardcover – May 9, 1994

4.7 out of 5 stars 3 customer reviews

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Product Details

  • Hardcover: 192 pages
  • Publisher: AMACOM (May 9, 1994)
  • Language: English
  • ISBN-10: 0814402135
  • ISBN-13: 978-0814402139
  • Product Dimensions: 1 x 6.5 x 9.2 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #3,291,786 in Books (See Top 100 in Books)

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Top Customer Reviews

By Lee Say Keng on October 10, 1999
Format: Hardcover
This is so far the best book I have come cross on visual thinking for sales and marketing professionals. It covers a very broad range of visual tools for strategic thinking, planning, communication and problem solving in the field of sales and marketing.

My only complaint about the book is that some of the business examples given are somewhat perfunctory. A more detailed treatment of each "businesss problem case" in the book would have given the book much more depth, and make it easier for business readers to follow and adopt the concepts/approaches. Nevertheless, the amount of visual thinking concepts/approaches introduced in the book are well worth your money spent to buy the book. Apparently, it is now a classic, and sadly, out of print.

I would recommend readers to explore Larry Raymond's Reinventing Communication, which has a slant towards strategic planning, but nevertheless gives a more detailed treatment on the same subject.
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Format: Hardcover Verified Purchase
seems like a good guide for keeping tomorrow in focus - only 1/2 way through - a little dry though
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Format: Hardcover
In our marketing consulting practice, I have found and used the concepts, metaphors and charts in the Marketer’s Visual Tool Kit extremely helpful to teach clients about target marketing and positioning. The book has been a great tool to help clients find the bull's eye of their target market, adapt their strategies accordingly and develop loyal customers thoroughly focused business development efforts. Terry Richey's book makes it easy to understand your own marketing situation. So much so, that I have adapted an approach from it to create and distill value statements for product or service offerings into a script or Unique Selling Proposition (USP) in our marketing workshops.
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