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Marketer's Visual Tool Kit: Using Charts, Graphs, and Models for Strategic Planning and Problem Solving Hardcover – May 9, 1994


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Product Details

  • Hardcover: 192 pages
  • Publisher: AMACOM (May 9, 1994)
  • Language: English
  • ISBN-10: 0814402135
  • ISBN-13: 978-0814402139
  • Product Dimensions: 9.2 x 6.2 x 1 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #951,264 in Books (See Top 100 in Books)

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5 of 6 people found the following review helpful By Lee Say Keng on October 10, 1999
Format: Hardcover
This is so far the best book I have come cross on visual thinking for sales and marketing professionals. It covers a very broad range of visual tools for strategic thinking, planning, communication and problem solving in the field of sales and marketing.

My only complaint about the book is that some of the business examples given are somewhat perfunctory. A more detailed treatment of each "businesss problem case" in the book would have given the book much more depth, and make it easier for business readers to follow and adopt the concepts/approaches. Nevertheless, the amount of visual thinking concepts/approaches introduced in the book are well worth your money spent to buy the book. Apparently, it is now a classic, and sadly, out of print.

I would recommend readers to explore Larry Raymond's Reinventing Communication, which has a slant towards strategic planning, but nevertheless gives a more detailed treatment on the same subject.
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Format: Hardcover Verified Purchase
seems like a good guide for keeping tomorrow in focus - only 1/2 way through - a little dry though
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