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I particularly like the case studies and analogies Bernie Borges includes which are very helpful.
This book is really for everyone, from beginners to experts and I highly recommend it to anyone that wants to succeed in the new world of marketing.
There is so much information, I have yet to finish it completely, but I have already found a lot of great help.
Poor writer. Needs an editor. A ripoff. Useless. The guy doesn't know how to write. Recommended by someone on a social network.Published on January 10, 2013 by Ron
Bernie writes from his perspective of real-world, proven experience. In life, he truly "walks the talk". Read morePublished on October 20, 2012 by Sandra Zoratti
Social Media Guru Bernie Borges accurately describes himself as a "high-energy, engaging, and entertaining" speaker, and his evangelical book encourages a business audience to use... Read morePublished on November 12, 2011 by paul m fauber
A worthy read. Bernie does a nice job of covering the basics. If you are new to online marketing and social media this book will provide a solid guide to the fundamentals. Read morePublished on January 9, 2011 by Karen Post
I've read a few books in recent times about social media marketing, it's benefits and how to implement some of the strategies to grow your business. Read morePublished on September 9, 2010 by Josh Charlesworth
Wow what a great book. First book I have read about social media that does justice to both the strategic and tactical components in a way that is easy to understand amd ultimately... Read morePublished on July 18, 2010 by Peter Taylor
8 months ago I was told that social media marketing was "the next thing", presenting a new way to think about creating or building a business. But I didn't get it. Read morePublished on May 6, 2010 by Stuart E. Sinoff
Clear, simple, well-structured. Borges has written an easy-reading manual to get into the new steps of Marketing. Read morePublished on March 17, 2010 by Miguel Angel Martin