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Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing Paperback – July 14, 2009


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Product Details

  • Paperback: 312 pages
  • Publisher: Wheatmark (July 14, 2009)
  • Language: English
  • ISBN-10: 1604942886
  • ISBN-13: 978-1604942880
  • Product Dimensions: 0.7 x 6 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (35 customer reviews)
  • Amazon Best Sellers Rank: #1,052,487 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Bernie Borges got his initial inspiration for Marketing 2.0 from his speaking engagements and interaction with clients through his Internet marketing agency, Find and Convert. Borges is available for keynote presentations and full-day seminars. He is a frequent speaker at trade shows, conferences, and company events.

More About the Author

Bernie Borges is the Founder and CEO of Find and Convert, an Inbound Marketing agency serving mid-size clients nationwide. Find and Convert helps companies get found on the web in order to build profitable and measurable relationships. The agency sets up and implements search and social media marketing strategies.

Bernie is a podcaster, blogger and frequent speaker on social media trends in business. His book: Marketing 2.O: Bridging the Gap Between Seller and Buyer through Social Media Marketing launched in July of 2009. Marketing 2.0 is a playbook for mid-size businesses and entrepreneurs eager to develop their social media marketing strategy or take it to the next level.

Bernie began his career in enterprise software in New York. During the PC boom years of the 80s Bernie's career advanced through management positions in Silicon Valley, California. He relocated to Tampa Bay in 1992 and ran marketing for an ERP software company during most of the 90s before joining a fast growing Internet marketing company in 2000. During this time, Bernie realized that most mid-size businesses struggled with their web marketing strategy. In 2002 Bernie founded Find and Convert as an Internet marketing agency focused on helping mid-size companies implement and measure Internet marketing strategies that deliver tangible business results. Bernie is a native of New York, N.Y., and now resides in Tampa Bay, Florida with his wife and two teenage children. In his spare time, Bernie plays on a men's softball team, and coaches Little League baseball.

Customer Reviews

4.7 out of 5 stars
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The case study of the blending company was amazing.
Josh Charlesworth
This book is really for everyone, from beginners to experts and I highly recommend it to anyone that wants to succeed in the new world of marketing.
Jason Atkins
Bernie Borges has a new book, Marketing 2.0 that will make your head spin with excitement about fresh marketing ideas for the Internet.
Lesley Peters

Most Helpful Customer Reviews

11 of 12 people found the following review helpful By M. Lorey on September 10, 2009
Format: Paperback
I have read many of the latest social media marketing books out there and have found that they present the topic at too high a level. They seem to try and convince you that social media is the next big thing in marketing. For those of us that have been out there and seeing firsthand that social media is taking over, we need a book with a little more meat. A book that starts to get down into the nuts and bolts of how to use social media marketing in your organization and give you some firepower to convince upper management. Marketing 2.0 is this book! @mdlorey
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9 of 11 people found the following review helpful By Charles E. Heatherly on August 20, 2010
Format: Paperback Verified Purchase
This book focuses WAY to much on Big Business while ignoring the small entrepreneur. He writes at length about "aligning" yourself with the "right" executives, reading industry journals, and even researching competitors CEO's on Facebook! He even suggests spending months "developing" your companies social media strategy.
Puh-leeease! Let's throw some focus groups and committees in there while we are at it! And he writes like a college professor - many, many words, very little content.
His premise is also baloney. He is writing a book that will help the Sargent tell the General how to run the Army better. I have worked at many big companies, and I can tell you this-
management does not give a rat's behind what anyone below them thinks. They don't even listen if you tell them the break room is on fire.
There is nothing in here that a small biz owner can use. I am very disappointed in this book and feel I wasted my money buying it.
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2 of 2 people found the following review helpful By Ken Vitto on September 22, 2009
Format: Paperback
I have been very successful in search engine optimization over the past 10 years, but the social media marketing is fairly new, so I turned to Bernie's book on Marketing 2.0 for more information.

The book is a great value, it is amazing how much content you receive for such a low price. There is so much information, I have yet to finish it completely, but I have already found a lot of great help.
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2 of 2 people found the following review helpful By Mike Volpe on October 18, 2009
Format: Paperback Verified Purchase
Length: 1:56 Mins
I think this is a great inbound marketing book because (a) it covers a holistic vision of inbound marketing and (b)
there are some great case studies.
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2 of 2 people found the following review helpful By Melissa Gerber on October 16, 2009
Format: Paperback
I am new to the marketing world and read this book upon employment of my first digital marketing job. While I already understood the basics of marketing from my studies in college, Marketing 2.0 went above and beyond the explanation of today's marketing strategies. The stuff they don't teach in the classroom is the real-life stuff we need to know in the field and thank goodness it is all here in this book.

I definitely recommend this book for season pros looking for a new perspective or for newbies like me looking to break into the marketing world.
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1 of 1 people found the following review helpful By Ellen Toay on March 6, 2010
Format: Paperback Verified Purchase
This is a great book for those interested in learning how to use social media in their business.

I am over 60 and learning social media has been quite a challenge for me. I have been studying social media strategy for over 6 months - have taken some wonderful online courses and have read numerous books. There have been real times of frustration as often I have felt that I was playing catchup because I really started out way behind the starting blocks - I didn't even have a computer until I was in my 40s. Many of the books I have read have been written for those who are much more tech savvy than someone my age usually is (although I am very computer literate I don't know a lot of "geek speak" terms). I now have a pretty comprehensive knowledge of the subject but was looking to fill in some holes.

Bernie Borges has taken this subject and written it in every day language that makes what I was looking for extremely clear. Instead of just glossing over things he has gone into a great deal of depth which has really helped "turn on the light bulb" for me in the areas that most authors gloss over.

I really do believe this is a "must read" for people who are serious about learning and using social media.
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1 of 1 people found the following review helpful By Josh Michael Halderman on December 9, 2009
Format: Paperback
As a small business owner and as someone new to marketing concepts, I found this book to be full of useful information. Bernie uses an easy-to-read conversational style and lets the concepts speak for themselves. You can sense his enthusiasm for the new opportunities in marketing, and rightfully so: these are powerful ideas for improving how you connect with your customers and peers. Very thought-provoking and practical concepts and a great survey of what social media and web 2.0 have to offer to many different types of businesses and organizations.
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1 of 1 people found the following review helpful By Reuben on November 8, 2009
Format: Paperback
I have read Bernie's Marketing 2.0 book. What a valuable resource for a small business person like myself. I have been a Real Estate broker for over 20 years. The internet has transformed our business, yet the agent community is slow to evolve and embrace the innovations that are possible with the internet. Over the past couple of years I have finally started to see the Real Estate agent community accept that selling Real Estate with the help of a good social media marketing strategy, can have a very positive impact on the bottom line.
What I see is a tremendous need for clear and concise direction on how to implement social media marketing strategies with a step by step guide. Bernie's book I believe fills this need for any small business wanting to start a marketing 2.0 initiative. There are plentiful resources and examples throughout the book making it easy to be able to draft your own strategy and put it to work. Marking 2.0 helps you connect the dots. I have picked up some great tips that I will be implementing on my marketing and highly recommend this book to all the Real Estate and Mortgage Lending community where I see a tremendous opportunity that waits to be seized by those who master the principles of marketing 2.0!
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