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Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing Paperback – July 14, 2009


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Product Details

  • Paperback: 312 pages
  • Publisher: Wheatmark (July 14, 2009)
  • Language: English
  • ISBN-10: 1604942886
  • ISBN-13: 978-1604942880
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Best Sellers Rank: #1,661,104 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Bernie Borges got his initial inspiration for Marketing 2.0 from his speaking engagements and interaction with clients through his Internet marketing agency, Find and Convert. Borges is available for keynote presentations and full-day seminars. He is a frequent speaker at trade shows, conferences, and company events.

More About the Author

Bernie Borges is the Founder and CEO of Find and Convert, an Inbound Marketing agency serving mid-size clients nationwide. Find and Convert helps companies get found on the web in order to build profitable and measurable relationships. The agency sets up and implements search and social media marketing strategies.

Bernie is a podcaster, blogger and frequent speaker on social media trends in business. His book: Marketing 2.O: Bridging the Gap Between Seller and Buyer through Social Media Marketing launched in July of 2009. Marketing 2.0 is a playbook for mid-size businesses and entrepreneurs eager to develop their social media marketing strategy or take it to the next level.

Bernie began his career in enterprise software in New York. During the PC boom years of the 80s Bernie's career advanced through management positions in Silicon Valley, California. He relocated to Tampa Bay in 1992 and ran marketing for an ERP software company during most of the 90s before joining a fast growing Internet marketing company in 2000. During this time, Bernie realized that most mid-size businesses struggled with their web marketing strategy. In 2002 Bernie founded Find and Convert as an Internet marketing agency focused on helping mid-size companies implement and measure Internet marketing strategies that deliver tangible business results. Bernie is a native of New York, N.Y., and now resides in Tampa Bay, Florida with his wife and two teenage children. In his spare time, Bernie plays on a men's softball team, and coaches Little League baseball.

Customer Reviews

4.7 out of 5 stars
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See all 36 customer reviews
I particularly like the case studies and analogies Bernie Borges includes which are very helpful.
Mabel R. Diaz-Joslyn
This book is really for everyone, from beginners to experts and I highly recommend it to anyone that wants to succeed in the new world of marketing.
Jason Atkins
There is so much information, I have yet to finish it completely, but I have already found a lot of great help.
Ken Vitto

Most Helpful Customer Reviews

11 of 12 people found the following review helpful By M. Lorey on September 10, 2009
Format: Paperback
I have read many of the latest social media marketing books out there and have found that they present the topic at too high a level. They seem to try and convince you that social media is the next big thing in marketing. For those of us that have been out there and seeing firsthand that social media is taking over, we need a book with a little more meat. A book that starts to get down into the nuts and bolts of how to use social media marketing in your organization and give you some firepower to convince upper management. Marketing 2.0 is this book! @mdlorey
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9 of 11 people found the following review helpful By Charles E. Heatherly on August 20, 2010
Format: Paperback Verified Purchase
This book focuses WAY to much on Big Business while ignoring the small entrepreneur. He writes at length about "aligning" yourself with the "right" executives, reading industry journals, and even researching competitors CEO's on Facebook! He even suggests spending months "developing" your companies social media strategy.
Puh-leeease! Let's throw some focus groups and committees in there while we are at it! And he writes like a college professor - many, many words, very little content.
His premise is also baloney. He is writing a book that will help the Sargent tell the General how to run the Army better. I have worked at many big companies, and I can tell you this-
management does not give a rat's behind what anyone below them thinks. They don't even listen if you tell them the break room is on fire.
There is nothing in here that a small biz owner can use. I am very disappointed in this book and feel I wasted my money buying it.
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2 of 2 people found the following review helpful By Melissa Gerber on October 16, 2009
Format: Paperback
I am new to the marketing world and read this book upon employment of my first digital marketing job. While I already understood the basics of marketing from my studies in college, Marketing 2.0 went above and beyond the explanation of today's marketing strategies. The stuff they don't teach in the classroom is the real-life stuff we need to know in the field and thank goodness it is all here in this book.

I definitely recommend this book for season pros looking for a new perspective or for newbies like me looking to break into the marketing world.
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2 of 2 people found the following review helpful By Ken Vitto on September 22, 2009
Format: Paperback
I have been very successful in search engine optimization over the past 10 years, but the social media marketing is fairly new, so I turned to Bernie's book on Marketing 2.0 for more information.

The book is a great value, it is amazing how much content you receive for such a low price. There is so much information, I have yet to finish it completely, but I have already found a lot of great help.
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1 of 1 people found the following review helpful By Andrew Davis on September 21, 2009
Format: Paperback
I was lucky enough to land a pre-release copy of Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing.

Borges is a marketing vet with a deep understanding of both traditional and online marketing for small to medium-sized companies.

Bernie's big idea is that marketing has changed. Marketers need get a conceptual grasp of the new landscape and take a new approach to their strategies. Borges hits all the most relevant topics for marketers deploying a marketing 2.0 strategy.

He discusses technologies, web platforms, measurement, customer support, risks, and staffing with a clear, concise, and comprehensive touch. You can listen to podcast overview and chapter summaries at Borges' Find and Convert blog and see for yourself.

I'm not a fan of most of the dozens of wafer-thin business and marketing books that pop up year after year. I can usually head to the bookstore and read the first chapter (sometimes just the forward) and walk away with most of the author's insight. The rest of the book is usually fluff comprised of endless examples reiterating the same opening-chapter points again and again.

Thankfully, Marketing 2.0 avoids this model. Each chapter adds value -- providing insight and examples that clarify and expand on the premise instead of just reiterating it.

Different readers will find different chapters more relevant to their needs. I found the chapter on case studies to be the most valuable. The case studies are all small to medium-sized businesses who employ a variety of marketing 2.0 techniques - from an individual real estate agent to viral rock-stars Blendtec.
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3 of 4 people found the following review helpful By Jason Atkins on July 6, 2009
Format: Paperback
If you want to understand how the world of marketing has changed and what's happening with social media, then you need to read Marketing 2.0.

Bernie methodically walks you through the new world of marketing, strategies and tactics to get you there and statistics to back it all up. Perfect fit.

I love some of the things he talks about in the book especially the section on leaping from Marketing 1.0 to Marketing 2.0. He uses some examples to show you how significant a leap from 1.0 to 2.0 is. Here are his examples:

World 1.0 was once believed to be flat.
World 2.0 pushed that belief into obsolescence when it was proven that the world was actually round

Software 1.0 was installed from a disk or tape.
Software 2.0 isn't installed at all. You access it and run it from the web.

Encyclopedia 1.0 was purchased as a fifteen-volume set of textbooks (with some obsolete content the moment it arrive).
Encyclopedia 2.0 is accessed on the web and is always current because it's constantly updated

Music 1.0 was purchased on vinyl, then on tapes, and then on CD's
Music 2.0 is downloaded from iTunes and other music-sharing sites.

Video 1.0 was strictly the domain of Hollywood.
Video 2.0 is now the domain of anyone with a digital camcorder and access to YouTube.

Now to find out the leap from Marketing 1.0 to 2.0 you're going to have to read the book.

This book is really for everyone, from beginners to experts and I highly recommend it to anyone that wants to succeed in the new world of marketing.

It's a page turner and I was able to finish it during one of my recent flights (less then 4hrs)
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