Are you a trusted seller? Are your product and service offerings easy to find on the web? Do you inform, educate, and entertain through your content? Do you listen and engage people through online channels? Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques.
Bernie Borges is the Founder and CEO of Find and Convert, an Inbound Marketing agency serving mid-size clients nationwide. Find and Convert helps companies get found on the web in order to build profitable and measurable relationships. The agency sets up and implements search and social media marketing strategies.
Bernie is a podcaster, blogger and frequent speaker on social media trends in business. His book: Marketing 2.O: Bridging the Gap Between Seller and Buyer through Social Media Marketing launched in July of 2009. Marketing 2.0 is a playbook for mid-size businesses and entrepreneurs eager to develop their social media marketing strategy or take it to the next level.
Bernie began his career in enterprise software in New York. During the PC boom years of the 80s Bernie's career advanced through management positions in Silicon Valley, California. He relocated to Tampa Bay in 1992 and ran marketing for an ERP software company during most of the 90s before joining a fast growing Internet marketing company in 2000. During this time, Bernie realized that most mid-size businesses struggled with their web marketing strategy. In 2002 Bernie founded Find and Convert as an Internet marketing agency focused on helping mid-size companies implement and measure Internet marketing strategies that deliver tangible business results. Bernie is a native of New York, N.Y., and now resides in Tampa Bay, Florida with his wife and two teenage children. In his spare time, Bernie plays on a men's softball team, and coaches Little League baseball.
