Customer Reviews

Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing

5 star:		(29)
4 star:		(3)
3 star:		(0)
2 star:		(0)
1 star:		(1)

 

 

I have read many of the latest social media marketing books out there and have found that they present the topic at too high a level. They seem to try and convince you that social media is the next big thing in marketing. For those of us that have been out there and seeing firsthand that social media is taking over, we need a book with a little more meat. A book that starts to get down into the nuts and bolts of how to use social media marketing in your organization and give you some firepower to convince upper management. Marketing 2.0 is this book! @mdlorey

This book focuses WAY to much on Big Business while ignoring the small entrepreneur. He writes at length about "aligning" yourself with the "right" executives, reading industry journals, and even researching competitors CEO's on Facebook! He even suggests spending months "developing" your companies social media strategy.
Puh-leeease! Let's throw some focus groups and committees in there while we are at it! And he writes like a college professor - many, many words, very little content.
His premise is also baloney. He is writing a book that will help the Sargent tell the General how to run the Army better. I have worked at many big companies, and I can tell you this-
management does not give a rat's behind what anyone below them thinks. They don't even listen if you tell them the break room is on fire.
There is nothing in here that a small biz owner can use. I am very disappointed in this book and feel I wasted my money buying it.

This book goes a long way to help businesses identify the case for great content creation and content marketing and sharing as a key element in today's marketing strategy. Bernie provides background information on social media marketing concepts and tools, case studies, resources, and ideas to help small- to medium-sized businesses get started in social media marketing or ramp up their current efforts. As one who is out in the trenches with some clients who are still hesitant about starting or expanding social media efforts, I'd like to see a sequel with more information about how to address executives' legitimate concerns about brand dilution, confidentiality, legal issues, and employee productivity issues associated with the use of social media in the workplace. The addition of some charts, diagrams and illustrations would be helpful to make the points more easily understandable to those who are not as familiar with the topic, or who want a quick overview. Overall, it's a worthwhile addition to your marketing library. -Sally Anne Dishong, Content Editor, LinkShare Corporation

Length:: 1:56 Mins

I think this is a great inbound marketing book because (a) it covers a holistic vision of inbound marketing and (b)
there are some great case studies.

I am new to the marketing world and read this book upon employment of my first digital marketing job. While I already understood the basics of marketing from my studies in college, Marketing 2.0 went above and beyond the explanation of today's marketing strategies. The stuff they don't teach in the classroom is the real-life stuff we need to know in the field and thank goodness it is all here in this book.

I definitely recommend this book for season pros looking for a new perspective or for newbies like me looking to break into the marketing world.

This is a great book for those interested in learning how to use social media in their business.

I am over 60 and learning social media has been quite a challenge for me. I have been studying social media strategy for over 6 months - have taken some wonderful online courses and have read numerous books. There have been real times of frustration as often I have felt that I was playing catchup because I really started out way behind the starting blocks - I didn't even have a computer until I was in my 40s. Many of the books I have read have been written for those who are much more tech savvy than someone my age usually is (although I am very computer literate I don't know a lot of "geek speak" terms). I now have a pretty comprehensive knowledge of the subject but was looking to fill in some holes.

Bernie Borges has taken this subject and written it in every day language that makes what I was looking for extremely clear. Instead of just glossing over things he has gone into a great deal of depth which has really helped "turn on the light bulb" for me in the areas that most authors gloss over.

I really do believe this is a "must read" for people who are serious about learning and using social media.

As a small business owner and as someone new to marketing concepts, I found this book to be full of useful information. Bernie uses an easy-to-read conversational style and lets the concepts speak for themselves. You can sense his enthusiasm for the new opportunities in marketing, and rightfully so: these are powerful ideas for improving how you connect with your customers and peers. Very thought-provoking and practical concepts and a great survey of what social media and web 2.0 have to offer to many different types of businesses and organizations.

I have read Bernie's Marketing 2.0 book. What a valuable resource for a small business person like myself. I have been a Real Estate broker for over 20 years. The internet has transformed our business, yet the agent community is slow to evolve and embrace the innovations that are possible with the internet. Over the past couple of years I have finally started to see the Real Estate agent community accept that selling Real Estate with the help of a good social media marketing strategy, can have a very positive impact on the bottom line.
What I see is a tremendous need for clear and concise direction on how to implement social media marketing strategies with a step by step guide. Bernie's book I believe fills this need for any small business wanting to start a marketing 2.0 initiative. There are plentiful resources and examples throughout the book making it easy to be able to draft your own strategy and put it to work. Marking 2.0 helps you connect the dots. I have picked up some great tips that I will be implementing on my marketing and highly recommend this book to all the Real Estate and Mortgage Lending community where I see a tremendous opportunity that waits to be seized by those who master the principles of marketing 2.0!

I love this Quote Bernie Borges uses in his Marking 2.0 Book.

"Sellers are using shouting tactics in attempt to reach
buyers, and it just doesn't work well anymore."

Are you shouting at your customers and not getting any where. Then you must read his book to find out new ways to marketing.

This book is great for new people to marketing field or a old school marketing folks. I pick up some great ideas from the book. It is a quick read and the case studies help you to see how companies are using his ideas.

Bernie gives you a great resource section that he links the all types book,blogs,podcast and list that will help you get you up and running a great Social Media Campaign in no time.

I will recommend it to all my friends.
@swescoat

I have been very successful in search engine optimization over the past 10 years, but the social media marketing is fairly new, so I turned to Bernie's book on Marketing 2.0 for more information.

The book is a great value, it is amazing how much content you receive for such a low price. There is so much information, I have yet to finish it completely, but I have already found a lot of great help.