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Marketing, 2008 Edition [Hardcover]

William M. Pride (Author), O. C. Ferrell (Author)

4.6 out of 5 stars See all reviews (14 customer reviews) |

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Marketing 2012 3.0 out of 5 stars (2)
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Book Description

ISBN-10: 0618962298 | ISBN-13: 978-0618962297 | Publication Date: January 26, 2007 | Edition: 14

Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.

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Product Details

Hardcover: 629 pages
Publisher: South-Western College Pub; 14 edition (January 26, 2007)
Language: English
ISBN-10: 0618962298
ISBN-13: 978-0618962297
ASIN: 0618799702
Product Dimensions: 10.9 x 8.6 x 1.1 inches
Shipping Weight: 4 pounds

Average Customer Review: 4.6 out of 5 stars See all reviews (14 customer reviews)

Amazon Best Sellers Rank: #44,658 in Books (See Top 100 in Books)

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Customer Reviews

14 Reviews

5 star:		(9)
4 star:		(4)
3 star:		(1)
2 star:		(0)
1 star:		(0)

Average Customer Review

4.6 out of 5 stars (14 customer reviews)

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Most Helpful Customer Reviews

2 of 3 people found the following review helpful:

4.0 out of 5 stars nice book over all, September 13, 2009

S. Cheng - See all my reviews
(REAL NAME)

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This review is from: Marketing, 2008 Edition (Hardcover)

The book was pretty good with a lot of illustration and examples from real life. It sold for an okay price at the end of the semester too.

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2 of 3 people found the following review helpful:

3.0 out of 5 stars Marketing, February 4, 2009

C. J. ROBERTS "CJR" (GA) - See all my reviews
(REAL NAME)

This review is from: Marketing, 2008 Edition (Hardcover)

The book is very up to date. It is clear on marketing terms, definitions, and functions.

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5.0 out of 5 stars Great Book - Definately Recommend, October 28, 2011

Craig - See all my reviews

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This review is from: Marketing, 2008 Edition (Hardcover)

Definately Recommend this Marketing Edition, You will not be dissapointed with the facts and information from this manual. I read alot of marketing books, and this is by far one of the best.

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Most Recent Customer Reviews

5.0 out of 5 stars Extremely satisfied with my purchase
Exactly the book I wanted. It is a new book and not used. Just because it is the old edition, it is termed 'used'. More than satisfied with my purchase. Read more

Published 16 months ago by Sunny

5.0 out of 5 stars No prblems!!!!!
Got my book in the mail very quickly and it was in very good condition just as the seller stated. Thank you!!!

Published 16 months ago by Shante Riding

5.0 out of 5 stars Great
The book came to me in almost perfect condition, you could tell it was bran new but the pages had no make,stains,or water damage so it was like new and worth the price and it was... Read more

Published 19 months ago by Erin Nicholas

4.0 out of 5 stars Exactly what I needed
Not in as good of condition as I thought it would be, but it is definitly usable and arrived when I needed it to!

Published on November 3, 2009 by Meech

4.0 out of 5 stars Did not get exactly what I ordered...
When I ordered this product, I was expecting to receive exactly what the description said: the loose leaf, binder version of this text. Read more

Published on October 13, 2009 by M. Taylor

5.0 out of 5 stars helping my daughter
I have not much to say but mt daughter is very happy for the book. It's a great help in her class in the university. thank you very much.

Published on October 1, 2009 by Angel L. Valentin Ortiz

4.0 out of 5 stars Marketing Book review
My marketing book arrived on time . The condition was better than I expected given the description. The price was fair given the condition of the book. Read more

Published on September 29, 2009 by Nancy M. Brown

5.0 out of 5 stars Great service
I got this item 3 days before the earliest expected arrival date. Great service. Would buy from them again.

Published on August 6, 2009 by Robert M. Guzman

5.0 out of 5 stars Marketing text book
shipping was fast and text book was in good shape and said in the desription.

Published on June 29, 2009 by A. Miller

5.0 out of 5 stars Marketing 1010
I received my book in a timely fashion and it was in very good condition. I will order through Amazon.com again in the future.

Published on June 27, 2009 by D. Mixon-Young

› See all 14 customer reviews...

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Marketing by William M. Pride Hardcover
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Marketing, 2010 Edition by William M. Pride Loose Leaf
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Marketing 2012 by William M. Pride Hardcover
3.0 out of 5 stars (2)

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