Customer Reviews

E-Marketing (5th Edition)

5 star:		(7)
4 star:		(6)
3 star:		(1)
2 star:		(2)
1 star:		(1)

 

 

I had this book as part of my Master's Digital Marketing course at coloradotech.edu

Normally, these types of books are not very useful to me, as I've been on the web for around 8 years an am more familiar with how it works. I remember back when submitting a site to Yahoo was free. Then again, it took FOREVER to get listed.

Anyway, for those new to banner ads, paid listings, website promotion, affiliate programs, etc., this book may be for you.

For those that are already familiar with the objectives of conventional marketing, and the web, you may find a lot of the material more 'common sensical'.

I didn't give it 5 stars, because there are other books out there that describe e-marketing on a much broader scale, such as the book I had for my previous class: Electronic Commerce, A managerial perspective 2004.

This was a text book required for a marketing class, but I would recommend it to ANYONE who is considering entering the e-commerce business arena. It is very thorough. It starts with the basics, but becomes rich in detail without becoming complex and over the head of the average non-techie. I strongly encourage you to read this book to grasp e-commerce concepts!

This book was part of our Internet Marketing Class.The book is very detailed and a must read for all Marketing Students and Professionals.

Unless you come from a strong marketing background, this is not the book for you. It uses a large mix of marketing and hybrid Internet-ish marketing terms that are very hard to understand. I'm using this book for class as a requirement towards an E-commerce/Web Administration degree and this will definately be one of the books I sell back to the bookstore after this term is done.

One funny example the books gives is about domain names. They blame the downfall of Time Warners Pathfinder website on it's choice of a domain name .... Hello, what does Yahoo! have to do with a portal? What does amazon have to do with selling books? What does The Hun have to do with porn? Yet these sites are the biggest ones in their respective markets.

There are many websites (free I might add) that can teach you more about marketing on the internet than this book can in it's random dribbling incoherent format.

If you live on Mars and never heard of the internet, this is a good book to have.

Maybe it's just me (I have no marketing background but desperately want to learn for my start-up) but I cannot get hardly anything out of this text. I have tried very hard to tread through the writing and learn something useful but chapter after chapter seems to be the exact same thing... overly wordy, rambling & unnecessarily academic writing with no comprehensible message behind it, no strategies I can apply to my own business and no organization that I can make sense of. Feels almost like I'm reading a paper a college student BSed their way through with a whole bunch of long words and cryptic sentences in order to sound impressive. What a rip-off. I paid $70 for this and it has been the most useless book I've paid for in my research process (and I've read 16 other books thus far to help me with my venture).

The only reason I'm giving this two stars and not one star is that out of the first six chapters I've read, two of them actually made sense. One was on International Marketing and did a very good job explaining the technology limitations of other countries and the ways foreign citizens adapt to this and use technology. This is actually very helpful information and I'm going to use it. The second was on the legal and ethical aspects of using the internet. It gave an extremely concise explanation with lots of info and it was easily understandable. Unfortunately, I've read a chapter like this over and over and over again in pretty much every e-business book I've picked up so far so it's getting old.

this book is very boring, if you are internet savvy then dont get this book because it is basically a learning tool for anyone who is not internet savvy.

This book provides me many useful knowledge about E-marketing, from the most basic steps. So I really enjoy to read!

Strong backgroung, good read, quite up to date.It takes a holistic approach to the subject. Lack of references is a bit surprising.
Jorge

i got this book on amazon and it ended up saving me a lot of money. It was in great condition and has been extremely useful to me.