Marketing: Activities and Study Guide [Paperback]

James L. Burrow (Author)

Book Description

ISBN-10: 0538440988 | ISBN-13: 978-0538440981 | Publication Date: June 30, 2006 | Edition: 2 Stg

Marketing is a new program that integrates the full range of DECA competencies for competitive event preparation. The dynamic and interactive world of marketing today is experienced first-hand. Built around the National Marketing Education's foundations and functions of marketing, this text focuses on professional development, customer service, and technology as the keys to success. Using a magazine-style, contemporary design, Marketing is exciting plus informative!

--This text refers to an out of print or unavailable edition of this title.

Editorial Reviews

About the Author

James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies. He recently retired from North Carolina State University where he served as the coordinator of the graduate Training and Development Program for over 15 years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 168 pages
• Publisher: South-Western Pub; 2 Stg edition (June 30, 2006)
• Language: English
• ISBN-10: 0538440988
• ISBN-13: 978-0538440981
• Product Dimensions: 10.6 x 8.5 x 0.5 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #3,178,248 in Books (See Top 100 in Books)

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