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2 of 2 people found the following review helpful:
4.0 out of 5 stars
A first rate marketing primer,
By A Customer
This review is from: Marketing from Advertising to Zen: A Financial Times Guide (Financial Times Series) (Paperback)
This is an excellent reference and refresher book for marketing professionals, and those business executives who need a better understanding of marketing. I have read this cover to cover, and used it as a resource to dip into when needed. Ambler has a background in the spirits industry, and the book does somewhat reflect this. Here's what's great about this book: short chapters on focused subjects with definitive recommendations. Here's what's irritating about this book: the "key issues" that begin each chapter, and the "memoes to file" that end them, are frequently confusing...dropping the book from 5 to 4 stars in my eyes. However, this is the one guide to marketing I recommend to assistants in our company's marketing department who want to learn more. It is easy to read and understand, not at all dry and textbook-like.
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Marketing from Advertising to Zen: A Financial Times Guide (Financial Times Series) by Tim Ambler (Paperback - April 24, 1996)
Used & New from: $0.12
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