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This book is all about design thinking; from marketing and communication strategy to aesthetics, it brings lots of good concepts that, aligned with good practices, should change... Read morePublished on January 20, 2013 by Eurico
Double S drops the 'marketing book' of the year. Now you tell me who won, I see them: they run. Ain't one of you got Cynko cells or somethin? Read morePublished on February 17, 2000
Brand management begins with a strategical business perspective, then engages in a marketing oriented brand plan (accompanied by psychographic studies of the consumer) to end up... Read morePublished on October 29, 1999 by Jorge Marroquín-Rivera
Shallow, trite attempt to make basic practices into a new marketing "concept". Might have made a decent magazine article, but there's not enough "meat" here... Read morePublished on September 11, 1998