From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to market to the rich.
Praise for Marketing to the Affluent:
"Dr. Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads. His methods gave me the surgical steel to cut into the heart of the affluent market."Ken Catanella, Senior Vice President, Shearson Lehman Hutton
"I have read, over the past 17 years, everything I could find about marketing financial services, and I can say without hesitation that this book is the best work of its type I have ever read."W. Frank Bullock, Senior Vice President, Citizens and Southern Trust Company
"Marketing to the Affluent should be required reading for every professional in the securities industry. Dr. Stanley has condensed the secrets of effective self-marketing into a cogent, concise, and comprehensive game plan. Most importantly...his ideas work!"Glenn M. Colacurri, Senior Vice President, Division Director of Sales and Marketing, Shearson Lehman Hutton
This book is a "how to" guide to establishing a solid marketing strategy in an affluent market.
Here's the bottom line... There are no secrets to marketing to the affluent, they are used to people begging them for money, don't waste your time.
Anyone who works with high producers or who wants to be a high income producer should own this book.
Bought this book for my son, and it seems as though he's pleased with it, and I don't think there was a problem in receiving it.Published 12 months ago by Marsha Gatlin-Love
So I liked the book, but I think that something nice would be, to know how all those guys became bad asses in direct selling. Read morePublished 23 months ago by mario279
Here's the bottom line... There are no secrets to marketing to the affluent, they are used to people begging them for money, don't waste your time. Read morePublished on February 22, 2012 by Dan Miller
If you want to know the real truth about marketing to the affluent, and especially want to hear about creative networkers, this is THE book for you!!!Published on September 29, 2005 by Thoughtful reader
This book is a "how to" guide to establishing a solid marketing strategy in an affluent market. A great read that provides a clear indication of who has the money, what they spend... Read morePublished on April 6, 2005 by Thomas Murrell
Dr. Thomas Stanley has become a big name since his book "The Millionaire Next Door" but some of his have been tracking his work since his days as Georgia State Professor. Read morePublished on February 10, 2003 by Don McNay