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From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to market to the rich.
Praise for Marketing to the Affluent:
"Dr. Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads. His methods gave me the surgical steel to cut into the heart of the affluent market."Ken Catanella, Senior Vice President, Shearson Lehman Hutton
"I have read, over the past 17 years, everything I could find about marketing financial services, and I can say without hesitation that this book is the best work of its type I have ever read."W. Frank Bullock, Senior Vice President, Citizens and Southern Trust Company
"Marketing to the Affluent should be required reading for every professional in the securities industry. Dr. Stanley has condensed the secrets of effective self-marketing into a cogent, concise, and comprehensive game plan. Most importantly...his ideas work!"Glenn M. Colacurri, Senior Vice President, Division Director of Sales and Marketing, Shearson Lehman Hutton
Highly applicable to insurance & real estate sales.
The original "Millionaire Next Door" was more comprehensive
& cast a wider net.
Bought this book for my son, and it seems as though he's pleased with it, and I don't think there was a problem in receiving it.Published 19 months ago by Marsha Gatlin-Love
So I liked the book, but I think that something nice would be, to know how all those guys became bad asses in direct selling. Read morePublished on November 29, 2012 by mario279
Even vampires know when something has turned from meal to corpse, for Stanley it seems the sucking won't stop even if the meal has turned to ash. Read morePublished on August 13, 2012 by BB-gun
If you want to know the real truth about marketing to the affluent, and especially want to hear about creative networkers, this is THE book for you!!!Published on September 29, 2005 by Thoughtful reader
This book is a "how to" guide to establishing a solid marketing strategy in an affluent market. A great read that provides a clear indication of who has the money, what they spend... Read morePublished on April 6, 2005 by Thomas Murrell