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Marketing to the Affluent Paperback – August 22, 1997
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From the Back Cover
From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to market to the rich.
Praise for Marketing to the Affluent:
"Dr. Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads. His methods gave me the surgical steel to cut into the heart of the affluent market."Ken Catanella, Senior Vice President, Shearson Lehman Hutton
"I have read, over the past 17 years, everything I could find about marketing financial services, and I can say without hesitation that this book is the best work of its type I have ever read."W. Frank Bullock, Senior Vice President, Citizens and Southern Trust Company
"Marketing to the Affluent should be required reading for every professional in the securities industry. Dr. Stanley has condensed the secrets of effective self-marketing into a cogent, concise, and comprehensive game plan. Most importantly...his ideas work!"Glenn M. Colacurri, Senior Vice President, Division Director of Sales and Marketing, Shearson Lehman Hutton
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Top Customer Reviews
If you're looking for an overall marketing campaign strategy with an affluent target, I believe you'll find this book lacking in substance.
This book goes a long way toward dispelling popular myths about the affluent. BMW or Chevrolet? Rolex or Timex? Ralph Lauren or Wal-Mart? If you have ever wondered who REALLY had wealth in America? This will give you the insights you're looking for.
For sales professionals looking to prospect those customers with the greatest buying power or investing abilities, this book is required reading. As a National Sales Manager for a bank brokerage firm, I have given my brokers complimentary copies. I can tell right away which ones read it!
Most Recent Customer Reviews
Highly applicable to insurance & real estate sales.
The original "Millionaire Next Door" was more comprehensive
& cast a wider net.
Bought this book for my son, and it seems as though he's pleased with it, and I don't think there was a problem in receiving it.Published on October 3, 2013 by Marsha Gatlin-Love
So I liked the book, but I think that something nice would be, to know how all those guys became bad asses in direct selling. Read morePublished on November 29, 2012 by mario279
Even vampires know when something has turned from meal to corpse, for Stanley it seems the sucking won't stop even if the meal has turned to ash. Read morePublished on August 13, 2012 by BB-gun
If you want to know the real truth about marketing to the affluent, and especially want to hear about creative networkers, this is THE book for you!!!Published on September 29, 2005 by Thoughtful reader
This book is a "how to" guide to establishing a solid marketing strategy in an affluent market. A great read that provides a clear indication of who has the money, what they spend... Read morePublished on April 6, 2005 by Thomas Murrell