Customer Reviews

Marketing to the Affluent

5 star:		(7)
4 star:		(1)
3 star:		(1)
2 star:		(1)
1 star:		(0)

 

 

This book would be great to those marketing financial services. Example after example is spent determining how to market securities and finding out about how to find them. Unfortunately, if you are in any other line of business, there will be precious little for you to take away with this book. It was a waste of my money, but again, if you are selling financial products go for it.

Mark

If you're looking to become involved in personal selling to high net worth individuals this book will hit quite close to the mark. However, much of his data is quite dated from the early 80's. A lot of things have changed since then. For instance, he talks about which ethnic groups possess the highest wealth, but his data is very behind.

If you're looking for an overall marketing campaign strategy with an affluent target, I believe you'll find this book lacking in substance.

For the first time, the financial services industry professional can peek into the trends, buying habits, preferences, and unique characteristics of America's truly wealthy.

This book goes a long way toward dispelling popular myths about the affluent. BMW or Chevrolet? Rolex or Timex? Ralph Lauren or Wal-Mart? If you have ever wondered who REALLY had wealth in America? This will give you the insights you're looking for.

For sales professionals looking to prospect those customers with the greatest buying power or investing abilities, this book is required reading. As a National Sales Manager for a bank brokerage firm, I have given my brokers complimentary copies. I can tell right away which ones read it!

You can offer the greatest service in the world, but if you don't know how to reach desired clientle, you won't make nickel.Marketing to the Affluent pinpoints where the real money is. It is like a treasure map for sales people that leads to the right prospects.I also recommend Selling to the Affluent, also by Dr. Stanley.

As a strong believer in the concept that there are defined qualities that produce given results I was further impressed with this book. When you consider other books covering the millionaire subject such as the Instant Millionaire or the Millionaire Brain, you can start drawing up your own set of criteria that define this important segment along with the parameters that will allow you to reach out and conduct business with this important market.

this book is the bible to your success in the field of sales. very descriptive, easy- to-digest advice and overall highly engaging. a more than required purchase for anyone who wants to expand their abilities at work and even personally in the facet of marketing.

Dr. Thomas Stanley has become a big name since his book "The Millionaire Next Door" but some of his have been tracking his work since his days as Georgia State Professor.

This was his breakthrough work. Lots of original research and tremendous insights.

I work as a financial consultant to people who receive personal injury awards and found Dr. Stanley's writing extremely valuable.

Anyone who works with high producers or who wants to be a high income producer should own this book.

Don McNay...

This book is a "how to" guide to establishing a solid marketing strategy in an affluent market. A great read that provides a clear indication of who has the money, what they spend it on and what you can do to get it.

For anyone hoping to sell or market to the affluent this book is a must read. The book dismisses many common misunderstanding regarding the affluent.

If you want to know the real truth about marketing to the affluent, and especially want to hear about creative networkers, this is THE book for you!!!