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Will they find you?
In today's searching world, customers turn to online search engines first. Yet many companies simply don't realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped. Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non-ad-based search acquisition will make it central to their marketing mix, and can connect with high-quality customers for long-term growth and success.
Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Google's official portal for explaining online search to businesses, this clear, non-technical book demystifies search marketing and explains proven methods you can implement at your business today.
Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the "organic" searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you.
You'll also discover how to:
Whether you're a sole proprietor or you work for a major global brand, Marketing in the Age of Google will help you fully integrate search into your business and marketing activities—and give you a major advantage over competitors.--This text refers to an out of print or unavailable edition of this title.
Very informative. Helpful ideas and useful tips. If running a business it can help you improve your web presence, align your marketing message across all media types and improve... Read morePublished 7 months ago by Milly
The information contained within is very good. However, like all technology books, some of the specifics are now out of date. Read morePublished 8 months ago by L. Busch
Great book / there were things I wanted to know that I wish she had gone into more depth on.Published 13 months ago by Cary Ellis
Obviously I misunderstood what the book was about as I was expecting a more "how to" book on improving your web presence but the book was more generic. Read morePublished 15 months ago by L. Young
Very wordy with absolutely no real substance or gold nuggets to speak of. I was really expecting magic and it just wasn't there.Published 17 months ago by Roger K
I purchased this book because the author worked at google. I thought she would be able to provide some tips on how to rank high in google search. Not at all. Read morePublished 19 months ago by L Liang
Very detailed, with a lot of great examples. Easy to read and understand for the inexperienced and a lot of insight for those who have been doing this for a while.Published on July 19, 2013 by Jesse Friedman