Start reading Marketing in the Age of Google on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Read books on your computer or other mobile devices with our FREE Kindle Reading Apps.
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy
 
 
Read the book description
Share your own customer images

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy [Kindle Edition]

Vanessa Fox (Author)
4.6 out of 5 stars  See all reviews (29 customer reviews) |
Digital List Price: $25.95 What's this?
Print List Price: $19.95
Kindle Price: $9.99 includes free wireless delivery via Amazon Whispernet
You Save: $9.96 (50%)

Formats

 Amazon Price New from Used from
Kindle Edition $9.99   -- --
Hardcover $17.85   -- --
Paperback $13.43   -- --
Audible Audio Edition, Unabridged $17.95 or Free with Audible 30-day free trial

Editorial Reviews

Review

‘Her passion shines through when explaining how smaller firms can gain huge benefits…this book is a winner.' (Growing Business, September 2010).

Review

‘The most straightforward guide to the power of search.' (Start Your Business, April 2012)
See all Editorial Reviews

Product Details

Customer Reviews

Most Helpful Customer Reviews
11 of 11 people found the following review helpful
Format:Hardcover
Every once in a great while a new business book is published that just oozes with credibility and usefulness. Such is the case with Vanessa Fox's "Marketing in the Age of Google." Vanessa is a search engine optimization expert and former Google spokesperson. Her book takes off quickly, pointing out that 88% of online search dollars are spent on paid results, but 85% of searchers click on organic (non-paid) results. Slightly over half (56%) of Google searches return no paid ads. Although $9.1 billion was spent on online advertising in 2007, and it is projected to reach $20.9 billion in 2013, improving performance with organic search results is the focus of her book.

Worldwide there are 131 billion searchers/month, 23 billion by Americans. About 12% of U.S. searches are focused on retail items, and 63% of search-related purchases occur offline. Essentially all searchers look at the first organic result, while only 50% look at the first paid result. Fox points out that searchers will tell you exactly what will compel them to buy your products - if only you will look for the answers. Information within Google Insights for Search and Google Trends can reveal the relative popularity of similar search terms, trends and seasonality in their popularity, where (geographically) most inquiries are coming from. Other sources for useful sights include Google Adwords (Fox suggests trying a few ads, if only for the information retrieved), Google Analytics (reports number of visits, time on site, number of pages visited, bounce rate), Compete.com (degree of competition associated with various search terms), and [...] (what sites and search terms are driving visitors to your site). [...] and others can help alert marketers to PR disasters in the making before they get too far.

Must reading, and ownership for any marketer.
Was this review helpful to you?
25 of 30 people found the following review helpful
By A. Mann
Format:Hardcover
Although overall a book with a lot of tips, the author does not explain things as well as she could. For instant, she starts talking about Google Trends and doesn't tell us where to find it online (I guess there's Google for that ;). That said, there are a lot of good gems she shares. Here are some:

-Searchers click on organic results 85% of the time
-Companies connect with searches in two ways: Paid and Organic
-Longer search queries = fewer paid results appearing to the searcher
-Videos and images draw users away from the paid search column
-50% of searchers will see the 7th search result
-100% of searchers look at the first organic result; 50% look at the first paid result
-Increased organic results = increased brand awareness
-organic results last over time, whereas paid results stop the second you stop paying for them
-Searchers click on a brand 92% of the time when a brand is in both paid and organic results
-A search is on avg. three words long; nearly 25% are only one word
-Women are more deliberate in reading search results
-A #1 ranking is less important than people think. If you rank in the top 3 to 4 results and have a more compelling title and description, you may own the click
-Searchers don't even look at the entire title. They look at the left half of it
-Remember that every page of your site is a potential entry for visitors
-The days of normal search results that everyone sees the same are now over
-YouTube is the second largest search engine
-Results that contain both video and images, searches start with that first, then go above, and then below in their scan
Was this review helpful to you?
6 of 6 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
A great overview of how businesses can leverage search engine optimization, pay per click and social media tactics as their business and marketing strategy. The book details not just what search engines are looking for, but how you can leverage data and analytics to better promote your business with greater opportunities to be found in search engines or online communities via online marketing tactics. I consider this book as a must have for anyone just getting into marketing or needs to familiarize themselves with SEO and/or online marketing.
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
Should be required reading for all university marketing majors
Vanessa is simply one of the smartest minds in online marketing. Google has amassed the tools and data, but without a good brain, the tools are useless. Read more
Published 15 days ago by Robert Garner
Revised Updated & Still Awesome!
Vanessa Fox's latest installment of "Marketing In The Age Of Google" is a must have book for any business owner or serious marketing professional. Read more
Published 29 days ago by Brian Ussery
A Book Every CEO Needs to Read
The age of the internet has arrived and is only growing more powerful. Most CEO's do not fully comprehend how the internet is impacting business. Read more
Published 1 month ago by Thos003
A must read for any marketer or small business owner
This was a very informative look into how you can use Google to further your business with little to no cost to your company. Read more
Published 5 months ago by lymanized
Search Has Changed Business and Business Owners Need This Book!
I have been studying internet marketing, SEO and SMO for the past few years and continue to revisit Vanessa Fox's Marketing in the Age of Google. Why? Read more
Published 7 months ago by Michael P. Naughton
The SEO handbook! A very helpful read..
I found this book incredibly helpful and insightful. Marketing in the Age of Google is a must read for anyone seeking to understand the future direction of marketing. Read more
Published 12 months ago by Benjamin
Very informative and helpful for all knowledge levels of online...
I would highly recommend reading this book. For someone that knew little about online business strategy, it was easy to understand the messages that this book conveys. Read more
Published 12 months ago by Laurelie
Practical Information for Anyone interested in SEO
Marketing in the Age of Google offers a wealth of insider information that is useful and accessible to anyone with an interest in search engine optimization, even if he/she has a... Read more
Published 12 months ago by jandy
Distractingly good
This is not a bunch of "tips and tricks" designed to outsmart search engines. This is foundational wisdom about why search engines do things the way they do, and what any size... Read more
Published 12 months ago by Bryan J. Busch
Hope the content of the writing is more clear than the fuzzy charts &...
I've just begun reading Marketing in the Age of Google, and I'll most certainly finish it because of the high praise it receives here. Read more
Published 13 months ago by Jeff Evans
Search Customer Reviews
Only search this product's reviews

More About the Author

› Visit Amazon's Vanessa Fox Page
Vanessa Fox
Vanessa Fox, called a "cyberspace visionary" by Seattle Business Monthly, is an expert in understanding customer acquisition from organic search. She shares her perspective on how this impacts marketing and user experience at ninebyblue.com and provides authoritative search-friendly design patterns for developers at janeandrobot.com. She's also an entrepreneur-in-residence with Ignition Partners, Contributing Editor at SearchEngineLand.com, and host of the weekly podcast Office Hours, available for download on iTunes. She previously created Google's Webmaster Central, which provides both tools and community to help website owners improve their sites to gain more customers from search and was instrumental in the sitemaps.org alliance of Google, Yahoo!, and Microsoft Live Search. She was recently named one of Seattle's 2008 top 25 innovators and entrepreneurs.

Popular Highlights

 (What's this?)
&quote;
One hundred percent of searchers look at the first organic result, while only 50 percent look at the first paid result. &quote;
Highlighted by 111 Kindle users
&quote;
The largest expense associated with organic search tends to be content creation, which can have long term benefits for both search acquisition and overall customer engagement. Not only is focusing on content creation good for search, but its also good for users and the business overall because youre creating content that consumers find valuable and that helps you build a more sustainable business over time. &quote;
Highlighted by 76 Kindle users
&quote;
We can get a list of questions that people are asking from the WordTracker Keyword Questions Tool. &quote;
Highlighted by 71 Kindle users

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
 
(2)
(2)
(2)
(1)
(1)
(1)
(1)
(1)
(1)
(1)
Agree with these tags?
See all 12 tags...

Your tags: Add your first tag
 
See most popular tags

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
Search Customer Discussions
Search all Amazon discussions
   
Related forums

So You'd Like to...

Create a guide

Look for Similar Items by Category