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Web Marketing All-in-One Desk Reference For Dummies [Paperback]

John Arnold (Author), Ian Lurie (Author), Marty Dickinson (Author), Elizabeth Marsten (Author), Michael Becker (Author)
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Book Description

Publication Date: March 23, 2009
Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.

These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:

  • Establishing a Web Presence
  • Search Engine Optimization
  • Web Analytics
  • E-Mail Marketing
  • Blogging and Podcasting
  • Social Media Marketing
  • Online Advertising & Pay-Per-Click
  • Mobile Web Marketing

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to

  • Maximizing Internet potential for your business and ranking high in searches
  • Tracking how your ads, pages, and products perform
  • Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
  • Creating a blog or podcast that helps you connect with clients
  • Using social media outlets including StumbleUpon, Facebook, and Twitter
  • Leveraging mobile technology
  • Generating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

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Editorial Reviews

From the Back Cover

Boost your bottom line with your $25 Google AdWords credit — see inside

Web marketing is the way of today! This collection of topic-focused minibooks gives you all the building blocks for marketing your product or service online, and the bonus $25 Google AdWords credit sweetens the deal. Learn to please both customers and search engines, track your performance, market with e-mail, blogs, and social media, and more.

  • Show 'em you're there — Book I shows you step by step how to maximize Internet potential for your business

  • Rank high — attract customers by rising to the top of searches; the secrets are in Book II

  • How're you doing? — Book III helps you find out by tracking how your ads, pages, and products perform

  • It pays to advertise — and Book IV demystifies managing pay-per-click ads, keywords, and budget

  • Keep in touch — Book V helps you develop marketing e-mails that customers want to read

  • Let's blog — the tips in Book VI teach you to create a blog that helps you connect with clients

  • Socialize — use Book VII to help you hone your strategy for different social media outlets including StumbleUpon, Facebook, and Twitter

  • Go mobile — leverage mobile technology with the tips in Book VIII

Open the book and find:

  • Secrets to building Web sites that deliver your message

  • How to get your site found by search engines

  • Ways to improve your marketing with Web analytics

  • Top ways to generate site traffic

  • How to write ads that get clicks

  • Tips on winning an audience for your blog

  • How to deliver valuable mobile content

Inside — your Google AdWords gift card worth $25

About the Author

John Arnold is the author of E-Mail Marketing For Dummies and director of Constant Contact University. Ian Lurie is President of Portent Interactive. Marty Dickinson is an independent Web entrepreneur. Elizabeth Marsten is a Pay Per Click expert with Portent Interactive. Michael Becker is Executive Vice President of iLoop Mobile.

Product Details

  • Paperback: 936 pages
  • Publisher: For Dummies; 1 edition (March 23, 2009)
  • Language: English
  • ISBN-10: 0470413980
  • ISBN-13: 978-0470413982
  • Product Dimensions: 9.1 x 7.5 x 2 inches
  • Shipping Weight: 3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #49,231 in Books (See Top 100 in Books)

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More About the Authors

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Michael Becker
Ian Lurie
John Arnold
Elizabeth Marsten

Customer Reviews

Most Helpful Customer Reviews
31 of 32 people found the following review helpful
Format:Paperback
I have designed several hundred websites over the last decade. This book is easily one of the better primers for web marketing available today. While it doesn't serve as a replacement for books dedicated specifically to one subject (SEO, writing copy, etc), it's an excellent starting reference with a few new ideas for experienced web marketers.

Much of the first chapter (or "book" as it's referred to by the authors) is a basic overview of establishing a web presence. While most of their suggestions can be easily found online, the sub-chapter on writing effective copy contains useful pointers that normally wouldn't appear in design books.

The chapter on SEO offers an excellent breakdown for anyone not familiar with optimizing a site to rank well on search engines such as Yahoo and Google. If you're already familiar with basic SEO techniques, though, don't expect any new tips or techniques. This particular section of the book was seriously lacking, as evidenced by the author explaining how to optimize images, but not mentioning even the most basic of tips such as use of alternate image tags.

Chapter three, which covers Web Analytics, offers in-depth explanations of how to effectively track your visitors. This is followed up by a chapter on attracting those visitors to your website through paid advertising, and their techniques would definitely make this process easy for online marketing newbies.

Most of the Email marketing advice (save for writing copy) is impractical, as many advertisers use paid newsletter services that have eliminated the stress of manual email blasts.

The two best chapters of the book are easily the Blogging and Social Media marketing ones. Chapter six will explain everything an online marketing newbie needs to know about creating a blog, coming up with blogging ideas, and promoting your posts. Their techniques are immediately followed by methods of promoting yourself through social media websites such as Myspace, Facebook, Twitter, and a variety of Bookmarking sites. One thing this chapter does well is explain how to master the art of subtle promotion without appearing to advertise.

While I thought the chapter on Search Engine Optimization was severely lacking for a book dedicated to web marketing, as a whole I think this deserves five stars as a thorough primer.
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33 of 35 people found the following review helpful
Format:Paperback
Web Marketing All-in-One for Dummies saved me from going bald. Just when I was about to rip out my hair, during yet another attempt at web marketing, I found this book. I'm no longer terrified of analytics, I now know PPC stands for Pay Per Click, not Personal Pan Cod, and I SEOed my way out of permanent damnation from the google Gods.

It's informative, easy to read, and so hefty I now have Jennifer Aniston arms just from carrying it around. I'd recommend it to anyone starting an online business.
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13 of 14 people found the following review helpful
Format:Paperback
Web Marketing for Dummies is full of excellent, and useful, advice. Admittedly, the size was a little daunting. But then how else would they have fit so much stuff between the covers? As a small business owner who knows that I ought to do more, but isn't always sure what to do, I found this an excellent guide. It helped me discern what would be useful for me and my client base, and what strategies I could (for now) set aside. I highly recommend this, and don't be put off by the size, it isn't scary once you open it up!
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Most Recent Customer Reviews
Great book!
This book has been a huge help to me as I'm starting my own business. It's given me a different perspective on marketing channels, ideas and resources. Great book!
Published 8 months ago by maggie
A great overview of the subject
It seems kind of odd to buy a book on this subject when most of this information is available on the web; if you go look for it. Read more
Published 13 months ago by event guy hawaii
Web Marketing Made Simple
The "For Dummies" series of books are known for taking the complex and making them understandable and practical. Read more
Published 22 months ago by J. Garton
web marketing for dummies
I thought the book was well written, it was nice to have a mixture of experts on their subjects. If you've read some of the other internet marketing (like seo, ppc, etc)for dummies... Read more
Published on March 14, 2010 by N. Schlecht
Too Big for a Door Stop
For the money, this is physically the largest book I've ever purchased. This book not only SAYS it is 8 books in one, it really is! Read more
Published on January 12, 2010 by Steven B. Schafer
Web Marketing for Dummies WOW
This book is fantastic. Easy to read, walks you through step by step. Could not ask for better.
Published on November 24, 2009 by Rich Garling
Great Technical Guide to Internet Marketing
I've read this 800+ page wonder and have found it to be great. It has lots of step-by-step instructions for the newbie which is helpful. Read more
Published on October 2, 2009 by Kirstin E. Filliez
packed full of great ideas
I'm already doing online marketing and found this book to be packed full of useful information. Gret for the beginner but also for anyone wanting to find more advanced techniques... Read more
Published on April 27, 2009 by Byron Walker
Kontera
Stay away from Kontera which is mentioned in the book, they have lost my data and of course my money
Published on April 22, 2009 by Farid M. Khattab
Good book for all small business owners
Heard about John Arnold (author of this book) through an internet radio online marketing talk show at www.wsradio.com Ordered this book for my own reference. Read more
Published on April 10, 2009 by Jai Rajasekaran
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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Search Inside This Book:
Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
search marketing, placing ads, writing copy that sells, researching your audience, social media marketing, landing pages, traffic sources, floor plan, styling text, managing content, site usage, target customers, mobile messages, tab size, collecting contact information, spam laws, list brokers, absolute unique visitors, mobile marketing application, sneeze principle, mobile marketing program, connection aggregator, demographic bidding, educational content pages, using pinging
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Google Analytics, Google Reader, United States, Using Yahoo, Live Search, Movable Type, Including Links, Laying Out Content, Using Google, Edit Campaign Settings, Understanding the Many Paths, Short Message Service, Making Friends, Internet Service Provider, Offering Incentives, Click the Save Changes, Internet Marketing, Submitting Your Post, Click Save Changes, Discovering the Ways, Homemade Video, Exploring Social Media, Setting Up Your Social Media Desktop, Harrison's Bikes, Creating Your Social Media Desktop
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