Web Marketing All-in-One Desk Reference For Dummies (Paperback)

~ (Author), (Author), Marty Dickinson (Author), Elizabeth Marsten (Author), Michael Becker (Author)
Key Phrases: search marketing, placing ads, writing copy that sells, Google Analytics, Google Reader, United States (more...)

Editorial Reviews

Product Description

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.

These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:

• Establishing a Web Presence
• Search Engine Optimization
• Web Analytics
• E-Mail Marketing
• Blogging and Podcasting
• Social Media Marketing
• Online Advertising & Pay-Per-Click
• Mobile Web Marketing

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to

• Maximizing Internet potential for your business and ranking high in searches
• Tracking how your ads, pages, and products perform
• Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
• Creating a blog or podcast that helps you connect with clients
• Using social media outlets including StumbleUpon, Facebook, and Twitter
• Leveraging mobile technology
• Generating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

From the Back Cover

Boost your bottom line with your $25 Google AdWords credit — see inside

Web marketing is the way of today! This collection of topic-focused minibooks gives you all the building blocks for marketing your product or service online, and the bonus $25 Google AdWords credit sweetens the deal. Learn to please both customers and search engines, track your performance, market with e-mail, blogs, and social media, and more.

• Show 'em you're there — Book I shows you step by step how to maximize Internet potential for your business

• Rank high — attract customers by rising to the top of searches; the secrets are in Book II

• How're you doing? — Book III helps you find out by tracking how your ads, pages, and products perform

• It pays to advertise — and Book IV demystifies managing pay-per-click ads, keywords, and budget

• Keep in touch — Book V helps you develop marketing e-mails that customers want to read

• Let's blog — the tips in Book VI teach you to create a blog that helps you connect with clients

• Socialize — use Book VII to help you hone your strategy for different social media outlets including StumbleUpon, Facebook, and Twitter

• Go mobile — leverage mobile technology with the tips in Book VIII

Open the book and find:

• Secrets to building Web sites that deliver your message

• How to get your site found by search engines

• Ways to improve your marketing with Web analytics

• Top ways to generate site traffic

• How to write ads that get clicks

• Tips on winning an audience for your blog

• How to deliver valuable mobile content

Inside — your Google AdWords gift card worth $25

See all Editorial Reviews

Product Details

• Paperback: 936 pages
• Publisher: For Dummies (March 23, 2009)
• Language: English
• ISBN-10: 0470413980
• ISBN-13: 978-0470413982
• Product Dimensions: 9.2 x 7.3 x 2.1 inches
• Shipping Weight: 3 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (9 customer reviews)
• Amazon.com Sales Rank: #8,632 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #13 in	Books > Computers & Internet > Home Computing > Blogging & Blogs
  #25 in	Books > Computers & Internet > Business & Culture > Web Marketing
  #29 in	Books > Business & Investing > Industries & Professions > E-commerce

Customer Reviews

Most Helpful Customer Reviews

11 of 12 people found the following review helpful:

5.0 out of 5 stars The Rockstar of Web Marketing Books, April 17, 2009

By	Amanda Halm "book nerd" (Seattle, WA) - See all my reviews (REAL NAME)

Web Marketing All-in-One for Dummies saved me from going bald. Just when I was about to rip out my hair, during yet another attempt at web marketing, I found this book. I'm no longer terrified of analytics, I now know PPC stands for Pay Per Click, not Personal Pan Cod, and I SEOed my way out of permanent damnation from the google Gods.

It's informative, easy to read, and so hefty I now have Jennifer Aniston arms just from carrying it around. I'd recommend it to anyone starting an online business.

5 of 6 people found the following review helpful:

5.0 out of 5 stars Excellent advice, clearly written, April 18, 2009

By	Philotera - See all my reviews

Web Marketing for Dummies is full of excellent, and useful, advice. Admittedly, the size was a little daunting. But then how else would they have fit so much stuff between the covers? As a small business owner who knows that I ought to do more, but isn't always sure what to do, I found this an excellent guide. It helped me discern what would be useful for me and my client base, and what strategies I could (for now) set aside. I highly recommend this, and don't be put off by the size, it isn't scary once you open it up!

4 of 5 people found the following review helpful:

5.0 out of 5 stars packed full of great ideas, April 27, 2009

By	Byron Walker (Denver, CO United States) - See all my reviews (REAL NAME)

I'm already doing online marketing and found this book to be packed full of useful information. Gret for the beginner but also for anyone wanting to find more advanced techniques in online marketing. Great stuff.