Marketing: An Introduction (11th Edition) and thousands of other textbooks are available for instant download on your Kindle Fire tablet or on the free Kindle apps for iPad, Android tablets, PC or Mac.
  • List Price: $220.60
  • Save: $196.13(89%)
Rented from RentU
To Rent, select Shipping State from options above
Due Date: Jun 27, 2015
FREE return shipping at the end of the semester. Access codes and supplements are not guaranteed with rentals.
Used: Acceptable | Details
Sold by RentU
Condition: Used: Acceptable
Comment: Fast shipping from Amazon! Qualifies for Prime Shipping and FREE standard shipping for orders over $35. Overnight, 2 day and International shipping available! Excellent Customer Service.. May not include supplements such as CD, access code or DVD.
Access codes and supplements are not guaranteed with used items.
Sell yours for a Gift Card
We'll buy it for $5.14
Learn More
Trade in now
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Marketing: An Introduction (11th Edition) Paperback – Abridged, January 21, 2012

ISBN-13: 978-0132744034 ISBN-10: 0132744031 Edition: 11th

Used
Price: $58.73
Rent
Price: $24.46 - $24.47
20 New from $64.74 83 Used from $12.47
Rent from Amazon Price New from Used from
eTextbook
"Please retry"
$70.18
Paperback, Abridged
"Please retry"
$64.74 $12.47

There is a newer edition of this item:

Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Hero Quick Promo
Save up to 90% on Textbooks
Rent textbooks, buy textbooks, or get up to 80% back when you sell us your books. Shop Now
NO_CONTENT_IN_FEATURE
Cheers
Hallmark Greeting Cards
Browse our selection of Hallmark Signature Collection greeting cards. Learn more

Product Details

  • Paperback: 672 pages
  • Publisher: Prentice Hall; 11 edition (January 21, 2012)
  • Language: English
  • ISBN-10: 0132744031
  • ISBN-13: 978-0132744034
  • Product Dimensions: 8.4 x 0.9 x 10.7 inches
  • Shipping Weight: 2.6 pounds
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (43 customer reviews)
  • Amazon Best Sellers Rank: #15,848 in Books (See Top 100 in Books)

Important Information

Ingredients
Example Ingredients

Directions
Example Directions

Customer Reviews

It is a great introduction to marketing.
Thenappan Alagappan
This book is a great textbook for marekting classes; it's very thorough, easy to understand, great examples, logical flow.
M. Goss
I also purchased a textbook with the end of chapter 4 and whole chapter 5 missing.
Amber

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By coltsfan1 on July 31, 2012
Format: Paperback Verified Purchase
This book says it is an introduction to marketing but it seems very comprehensive. I am more than halfway through the book and have found this book difficult to read. The author goes to great lengths to describe in very non-specific terms concepts that are not that complex and seems overly wordy IMHO. Also this is a large softcover book, therefore it is very floppy and does not lay easily on your lap or holding it in your hands. If you don't have a desk or table to set this on, you will battle this book while reading it.
2 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 8 people found the following review helpful By Brian Green on January 29, 2013
Format: Kindle Edition Verified Purchase
The content of the book is great. If I bought a dead trees version it would be five stars. Unfortunately, it's not just a Kindle, it's a Kindle Print Replica. You can't read it on iOS or Cloud Reader, and it crashes Kindle Reader for PC and Mac. I spent 6 hours with a Kindle Specialist trying to fix the issue, but finally she gave up. You probably won't read about issues with the Kindle Print Replicas on Amazon Help Forums, but there is plenty of information available elsewhere. Too bad Amazon has chosen to cover up the problem instead of fixing it.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By Cameron on November 18, 2012
Format: Paperback Verified Purchase
I have to say, I'm pretty surprised by the 3 star reviews here. This is one of the best textbooks I've ever had to deal with. The book does not seem too fact-heavy at all; it moves through the chapters at an almost conversational pace. It is very well written and pretty entertaining in my opinion. I would open this book to do the assigned reading and find myself reading a segment completely unrelated to the assignment because I was genuinely interested in what it was saying.

This book also seems very up-to-date. I was surprised by some of the examples the book references because it feels as if they'd only happened yesterday.

I suppose this review doesn't really matter because if this is the book your professor chose, you don't really have the luxury of choice. So I guess I'll just end on the note that I really enjoyed this book, and I think that you will, too.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 8 people found the following review helpful By April J Baran on September 4, 2013
Format: Paperback Verified Purchase
I was perfectly happy until I realized that the pages jump from 212 to 261!!! I missing parts of Chapter 7, all of Chapter 8, and a part of Chapter 9. I don't have time to send it back and all that jazz. I will not be purchasing from this person again. This was an important text for me.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Dasbooby on August 13, 2013
Format: Paperback
This book covers a lot of information. It's pretty easy to read through most of the time, but occasionally the author just starts talking over your head with a bunch of keywords that don't actually mean anything. You read the sentence or sentences and you're just left wondering what he is trying to say. It happens in every chapter and is annoying but it's easy enough to ignore and skip by it since it doesn't actually mean anything. The author can also be overly wordy or repeats himself when describing information which also isn't helpful. Chapters will take anywhere from an hour to an hour and a half to read. It seems like 50% of this book can be summed up by the following sentence, 'Do everything reasonable to give your customers a happy and convenient experience.'

On the plus side, each chapter has several 1-2 page examples of various companies (Amazon, Walmart, Target, etc...) and the marketing strategies they implement (based on the chapter's topic) and the effects of these campaigns. They aren't necessary to read if you just want to get through the information but you'll find yourself drawn to reading them. They are fairly up-to-date (containing areas from the start of the recession to 2011) meaning they are still relevant, which makes them interesting, plus they contain good examples of what the chapter topic is about.

This isn't one of the best textbooks I've read but it isn't one of the worst either. It's average and I did enjoy reading the company examples.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Christa Almaguer on October 8, 2013
Format: Paperback Verified Purchase
Is it the seller or the publisher? I'm missing ALL of chapter 8 and part of 7. Thanks, it is only a college textbook that I need all the chapters to.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Alma on October 21, 2012
Format: Paperback
I am a student attending college and first off this book is very expensive for what i now know. Its softcover and very easily bends. The pages are super thin so watch out and be as careful as possible. To summarize very fragile. I only bought this book because it was required for the class. I wish we had an alternative. The writers of this book repeat themselves a lot through the chapters. Its not easy to understand because they turn almost every word into a complex one. I am not a fan of this Marketing book. I'd rather get a cheaper one that is better in context and in quality.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
This textbook nearly derailed my enthusiasm for marketing. The authors struggle to draaaaaggg out what should be both an intuitive and yet insightful subject matter and make it tedious and boring. The authors stretch their explanations several words, and sentences, and paragraphs, and pages, and chapters, longer than they ever need to be. This textbook is the polar opposite of entertaining and delightful reading - It is akin to reading the dictionary. Like most textbooks, their long-winded choice of words is both an editorial nightmare, an obfuscating brain teaser, and an exercise in sadomasochism for the reader (just how long can you keep reading before you want to thrust your pen into your eye?!)

PROFESSORS WHO LOVE MARKETING: DO NOT SUBJECT YOUR STUDENTS TO READING THIS TEXTBOOK!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again