Amazon.com: Sell It, Baby! Marketing Angel's 37 Down-to-Earth & Practical How-To's on Marketing, Branding & Sales (9781591133940): Kimberly L. McCall: Books

Book Description

Publication Date: August 28, 2003

A little slice of heaven in a tough marketing world: Kimberly L. McCall, a.k.a. Marketing Angel, serves up no-fluff, no-bull guidance on sales, marketing and branding. McCall is the monthly "Sales Force" columnist for Entrepreneur magazine.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } A little slice of heaven in a tough marketing world: Kimberly L. McCall, a.k.a. Marketing Angel, serves up no-fluff, no-bull guidance on sales, marketing and branding. McCall is the monthly "Sales Force" columnist for Entrepreneur magazine.

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5.0 out of 5 stars (22 customer reviews)

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3 of 3 people found the following review helpful:

5.0 out of 5 stars A breezy book packed with valuable nuggets, March 9, 2004

By A Customer

This review is from: Sell It, Baby! Marketing Angel's 37 Down-to-Earth & Practical How-To's on Marketing, Branding & Sales (Paperback)

It's an unfortunate irony that the field of marketing and communications is littered with so many "how-to" books that are unfocused and unclear. "Sell It, Baby!" provides an antidote - it's a concise collection of marketing tips and tricks that's divided by subject and easy to read. McCall calls herself a business cynic - "think Andy Rooney with lots of hair and a great handbag collection," she says - and how can you resist a writer like that? Her breezy book is packed with valuable nuggets for the novice and expert alike.

-Marc Nathanson, Executive Producer, NY1 News

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3 of 3 people found the following review helpful:

5.0 out of 5 stars An outstanding practical approach towards marketing, November 11, 2003

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Juanita Reynolds, reviewer for Betsie's Liter... (United States) - See all my reviews

This review is from: Sell It, Baby! Marketing Angel's 37 Down-to-Earth & Practical How-To's on Marketing, Branding & Sales (Paperback)

10/24/03

Do you remember when Magicians Secrets Revealed came out on TV? The program showed you step by step how all the great magic tricks were done. It sure ticked off a whole lot people in the industry!

Sell it Baby! reveals techniques and is a great refresher and reference book. According to the author, geared towards small-business owners, sales managers and marketing professionals, but I found it much more than that.

This book is an easy introduction to the topic for anyone who needs to learn about marketing for the first time. The book comprehensively covers the subject, in short and well-focused chapters.

McCall uncovers the truth and stimulates creative ideas on how to through effective research, the creative briefing process and how to manage creative development.

It provides a structured step-by-step process for applying total brand management to your own product, no matter what it may be. You'll learn how to secure long-term revenue and build enduring business value. The entire book gives a solid basis in marketing without the fluff for sure. There's definitely no BS in this book.

An enjoyable book that is best read by dipping in to the wealth of ideas and insights that are covered. There is so much -food for thought here, that a cover-to-cover read will leave you with your head spinning.

Overall, this book would be very useful for not only for business professionals with products to sell. But extremely useful for first-time authors who wish to launch their novels into the literary world, or just someone who wants to learn ins & outs of marketing. This book will take you by the hand and guide you towards success. Absolutely, a must read!

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2 of 2 people found the following review helpful:

5.0 out of 5 stars Intelligent, informative, engaging and fluff-free, March 1, 2004

By A Customer

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This review is from: Sell It, Baby! Marketing Angel's 37 Down-to-Earth & Practical How-To's on Marketing, Branding & Sales (Paperback)

"Sell It, Baby!" has something for every small business owner or marketing professional. Pick and choose from a menu of sales and marketing offerings, everything from "Born Again: How Brands Get a Second Shot at Consumer Love" to "Top Five Traits You Gotta Have to Sell" (my favorite and not just because I'm quoted!)

"Sell It, Baby!" can be read in tasty bites. Pick it up, read an article for information, inspiration or simply because it's well written, then go back to whatever you were doing before. More than likely, however, you'll find yourself quickly returning for another bite!

Wendy Weiss
"The Queen of Cold Calling"

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Most Recent Customer Reviews

5.0 out of 5 stars Wonderfully refreshing--a pocket-sized guide to marketing
Kimberly McCall's book, Sell it, Baby! is wonderfully refreshing--a pocket-sized guide to marketing your business from A to Z.

Sell it, Baby! Read more

Published on February 14, 2004

5.0 out of 5 stars A quick & enjoyable read filled w/practical advice
Sell it, Baby! is a quick and enjoyable read filled with real world, practical advice on marketing, branding and sales. Read more

Published on February 2, 2004

5.0 out of 5 stars Solid information and an enjoyable read
This book is a must for anyone interested in selling, marketing, and/or branding. It provides a structured step-by-step process for applying total brand management to your own... Read more

Published on December 12, 2003 by Justine Cardello

5.0 out of 5 stars Great read with something for everyone
This is a terrific book. "Sell It, Baby" is jam packed with useful and practical advice for those new to marketing or sales. Read more

Published on December 4, 2003

5.0 out of 5 stars Cornucopia of Articles
Kimberly L. McCall, aka Marketing Angel, loves writing about practical business solutions in a down-to-earth style. Read more

Published on December 2, 2003

5.0 out of 5 stars "The Ultimate Desktop Reference"
The title -- Sell it, Baby! -- alone positions author Kimberly L. McCall as a savvy marketer, and the first rate content is a fast-reading primer on all you need to know to... Read more

Published on November 21, 2003 by Marisa D'vari

5.0 out of 5 stars Crammed with solid, practical, actionable information
You truly are a real-life marketing angel and you prove it beyond doubt in "Sell It, Baby!" The book is crammed with solid, practical, actionable information and it's... Read more

Published on November 13, 2003

5.0 out of 5 stars quick and easy to use!
As a small business owner this book was really helpful to jumpstart some ideas - quick and easy things I could do right away. Read more

Published on November 8, 2003

5.0 out of 5 stars Sell it Baby! Marketing Angel's 37 Down-To-Earth & Practical
I love Kimberly McCall's style; she manages to be hysterically funny about sophisticated, interesting and useful topics. Read more

Published on November 8, 2003

5.0 out of 5 stars Need a real-world guide to better sales and marketing?
Read Sell it, Baby! Marketing Angel's 37 Down-to-Earth & Practical How-To's on Marketing, Branding & Sales. Read more

Published on October 29, 2003

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Inside This Book (learn more)

First Sentence:
Slither into some Gloria Vanderbilt jeans, open a Fresca and whip up a batch of Shrinky Dinks; it's time to talk brand revival. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
cultural creatives

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Marketing Angel, New York City, Garelick Farms, Heavy Duty, Super Bowl, Care Bears, New Jersey, Optimus Solutions, Rhode Island

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