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2 Reviews
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Average Customer Review
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4 of 5 people found the following review helpful:
4.0 out of 5 stars
Practical and Clear
This book, as with all Linton books, is a great resource for any designer. It is geared more toward a larger firm though, in which case there is probably a marketing team involved or hired for marketing endeavors. To a marketer, or even an experienced designer, Marketing for Architects and Designers is a beginner's view of marketing and should be followed up with some...
Published on January 9, 2007 by theArchitect
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2 of 2 people found the following review helpful:
3.0 out of 5 stars
Good Graphics, Not a Lot of Meat
As a marketing professional who was new to the field of marketing an architecture firm, I purchased this book hoping to get some practical ideas about marketing. If I was looking for ideas to brand the firm that I was working for this would have been the perfect book as it's full of graphics and ideas for marketing collateral. However, there isn't much meat to the book...
Published on April 12, 2009 by Kathryn J. Lambert
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2 of 2 people found the following review helpful:
3.0 out of 5 stars
Good Graphics, Not a Lot of Meat,
By
This review is from: Marketing for Architects and Designers (Hardcover)
As a marketing professional who was new to the field of marketing an architecture firm, I purchased this book hoping to get some practical ideas about marketing. If I was looking for ideas to brand the firm that I was working for this would have been the perfect book as it's full of graphics and ideas for marketing collateral. However, there isn't much meat to the book at all. If you are looking for information on creating a marketing plan, or you think that you'll find new and different ways to market your firm, this probably isn't the book that you want. In that case, you'd be far better of with something like "Architects Essential Guide to Marketing."
4 of 5 people found the following review helpful:
4.0 out of 5 stars
Practical and Clear,
By theArchitect "theArchitect" (Bergen County, NJ USA) - See all my reviews
This review is from: Marketing for Architects and Designers (Hardcover)
This book, as with all Linton books, is a great resource for any designer. It is geared more toward a larger firm though, in which case there is probably a marketing team involved or hired for marketing endeavors. To a marketer, or even an experienced designer, Marketing for Architects and Designers is a beginner's view of marketing and should be followed up with some of the recommended texts at the back of this book.
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Marketing for Architects and Designers by Harold Linton (Hardcover - April 1, 2005)
$45.00 $30.33
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