Customer Reviews

Marketing for Attorneys and Law Firms (Haworth Marketing Resources)

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This book is really some Marketing academic's huge thesis and research paper. Nothing in here is practical to lawyers. No specific marketing ideas are given, just a bunch of statistics regarding which means of marketing are most effective--and that's as good as it gets. It's like someone obsessed with marketing and statistics tried to take what they knew and somehow apply it to the legal profession. ... You're better off buying the book by Hal Davis (a short, painless read), or for the money, getting Foonberg's book (if you can find it).

With little information from the sole review, I bought this book. Actually, it is a collection of what appear to be thesis papers on law firm marketing. Mostly, it tries to come to grips with lawyers actually marketing and whether lawyers should advertise. For an attorney looking for information about how to effectively market and advertise, the book is quite useless. Many flow charts and abstractions make the book quite a headache to read at times. I'm glad I got this one used.

The relationship between lawyer and client is highly personal - so marketing techniques that may work for the "firm" may not be enough. To persuade people to use your firm's services takes more. They need to know who YOU are, what YOU stand for, and why they should trust YOU with their business.The answer is "personal publicity," a structured visibility plan that brings a personal face to "the firm."Done right, personal publicity is good for the law firm, good for YOU, and good for the potential clients who need legal services!