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Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking

4.7 out of 5 stars 226 customer reviews
ISBN-13: 978-0977240616
ISBN-10: 0977240614
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Editorial Reviews

From the Publisher

> Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction

> Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns

> Blog to connect with readers, driving them to Amazon and bookstores

> Boost your visibility with Google, use MySpace for viral marketing

> Ignite word of mouth with Web social networks

> Capitalize on peer content and "amateur" book reviews

Here's what the experts say about this book:

"A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."

-- Jane Corn, Amazon.com Top Reviewer

"I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away."

-- Scott Sigler, # 1 bestselling author

"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."

-- Aaron Shepard, author: Aiming at Amazon

"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"

- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."

-- Dave Taylor, author: 'Growing Your Business with Google'

"I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual."

-- Steve O'Keefe, author: 'Publicity on the Internet'

"...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses."

-- Marion Gropen, president, Gropen Associates

Here's what's inside the book:

... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness

... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations

... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews

... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site

... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service

... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites

... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing

... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . . guides; Search Inside the Book; Statistically Improbable Phrases; Writing book reviews; Amapedia; Customer discussions; BookSurge; Your Amazon profile


Product Details

  • Paperback: 204 pages
  • Publisher: Weber Books (February 25, 2007)
  • Language: English
  • ISBN-10: 0977240614
  • ISBN-13: 978-0977240616
  • Product Dimensions: 5.5 x 0.5 x 8.5 inches
  • Shipping Weight: 10.4 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (226 customer reviews)
  • Amazon Best Sellers Rank: #652,107 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By C. Jackson on August 14, 2009
Format: Paperback
I was excited to get this book since I wanted new ways to "plug" my book. Currently I have an ebook and the subtitle of "Online Book Marketing for Authors" got me to take a look at Weber's book.

The copyright date is 2007 and since then a lot has changed. In fact he has a section on social marketing. It is all about MySpace. There is no mention of Facebook. To Steve's credit he has set up a site (blog) with updates and there he does have posts about Facebook and social marketing. This book, however needs an updated edition.

This isn't necessarily a bad book if you want to focus on marketing your book through Amazon, which is what most of the book is focused on. If that's your goal then this is a good book to get. The writing and layout of the book is good and makes it easy to read.

Bottom line is that the subtitle should be "Online Book Marketing Through Amazon and MySpace", and it is in need of a serious update/revision.
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One rule of thumb among independent consultants is that they should spend about half their time not just doing the job they do, but schmoozing and hustling the next job. Weber proposes something similar for writers. The craft of writing the book itself is dealt with elsewhere, at length. Weber deals with writing about your book, and about all the other hustling that it takes to get people to pick it up in the first place. He identifies two big parts to this job: selling the book, and selling the writer.

An unknown writer is in the odd position of proving he has something to say before anyone will listen. A solid third of the book, plus a pervasive atmosphere throughout the rest, talks about creating an internet presence: blogging, social networking, and generally putting yourself where your potential customers will see you. If you want their eyes on your writing, you have to put a lot of it out there, with new content all the time to keep them coming back. (The motto of the internet may be "Yeah, but what about lately?") Building a following takes time, maybe years, and the day the book hits the streets is way too late. The ongoing effort may seem daunting. If you're really a writer, though, you would have been writing anyway. Weber's advice is about putting it where it will do the most good.

Then when your book is on the electronic shelves of the internet booksellers, a whole new job begins. (A new writer's share of brick'n'mortar shelf space is just about zero - your choices are the internet or the trunk of your car.) Weber discusses dozens of techniques for directing buyers to your book, centered largely on Amazon. He discusses lists, links, tags, and especially reader reviews like this one.
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You've got your novel all written, proofread, and have even found someone to read it and give a good critique of it, and his suggestions were all carefully considered and where appropriate implemented. Now what?

For most new authors, what's next is an excruciating travail of trying to find someone interested in actually publishing it. The process can take years. But then you find a small publisher willing to take a flyer on your book, and you finally hold an actual printed copy in your hands. Your job as the author is done now, right? Surely your publisher will do everything possible to make this book sell, and sell...

Well, maybe. More likely is that their `marketing' department will only put out a few announcements, try and set up a few speaking/book signing events for you, and have it on the shelves for a few months only. If you really want to make your book sell, you need to do something about it yourself. How?

Read this book. Follow its suggestions. Doing so is not a small amount of work, but you've already invested a huge amount of effort in writing your book, so a little additional effort is probably more than justified.

This book has as its main focus spreading the word about your book through various on-line sites and tools. Weber makes the telling point that the network is your friend, that one mention at one place leads to another connection at another site - and readers of these sites, seeing your book mentioned more than once, are far more likely to buy your book.

The main tool he recommends is this site. For better or worse, Amazon is the 800 lb gorilla of on-line book marketing. Weber details many, many features of this site that can help you sell your book and precisely how you can take advantage of them.
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I really liked this book a lot. It was jam packed with content and great information. I've been using the Amazon site for a little over a year now to help me with my SCORE counseling. And I've written a number of book reviews on books I recommend during my SCORE counseling. As a result, I have become quite familiar with the inner workings of the Amazon site. In my humble opinion, this book does a great job of demystifying Amazon so an author, consultant, or coach can use the site to maximize exposure for their book or publications. The marketing system this book includes will work well for nonfiction writings. Fiction writers probably won't get much benefit from this book, but maybe authors of children's books could benefit?

The book includes material on the following six topics:

1. Amazon Online Retailer

2. Other Major Online Retailers

3. Ethics of Online Marketing

4. Web Sites

5. Blogs (A Special Kind of Web Site)

6. Networking Online

Topics 1 and 4 through 6 were covered in some depth as follows:

Amazon Online Retailer

>>Amazon Bestseller Campaigns

>>Google, Amazon, Digital Content

>>Selling on Amazon, Beyond

>>Amateur Book Reviews

>>Tag - You're It!
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