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5 of 5 people found the following review helpful:
5.0 out of 5 stars Perfect for college-level audiences studying in either theatre or literature, December 11, 2006
This review is from: Marketing the Bard: Shakespeare in Performance and Print, 1660-1740 (Hardcover)
MARKETING THE BARD: SHAKESPEARE IN PERFORMANCE AND PRINT, 1660-1740 is more than just another biographical sketch of the bard: it offers a business perspective in considering exactly how he rose above the rest of his colleagues to make his reputation over the centuries. Performance and publication alike affected his growth, with London theatre and key performances changing him from just another author to the most popular playwright of his times. Chapters focus on both theatre and publishing history, providing close inspections perfect for college-level audiences studying in either theatre or literature. In fact, the latter would do well to absorb the business/marketing aspects of this unusual approach to a often-covered bard.

Diane C. Donovan

California Bookwatch
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Marketing the Bard: Shakespeare in Performance and Print, 1660-1740
Marketing the Bard: Shakespeare in Performance and Print, 1660-1740 by Don-John Dugas (Hardcover - October 1, 2006)
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