Customer Reviews

Marketing (Barron's Business Review)

5 star:		(5)
4 star:		(3)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

Most marketing textbooks tend to be thematic, flashy, cluttered with "examples," and to a certain extent, they tend to extol the virtues of marketing.

Not this book.

Sanhusen gives a detailed, comprehensive review of the information presented in an introductory marketing class, in a format that can serve both as a primer and a reference. By omitting long explanations and numerous examples to illustrate a single point, this book presents the information in a straight forward, no nonsense manner.

A fictitious company is presented in the first chapter, and it is used to reinforce key points in subsequent chapters. Other examples are not overtly woven into the fabric of the text, but discrete sections. If you are cramming for an exam, you can skip over them without the fear of missing any critical information.

Compared to the other marketing texts I have read, this is by far the best, and would make an excellent resource for preparing for the CLEP marketing exam or as a supplement to a college text.

Your Business Review series is excellent. While this series was not designed for CLEPs or any of the other standardized examinations universities use to test accomplished areas of knowledge, I have found the entire series crucial for just that. Particularly as I am entering an MBA program. These volumes were precisely what I needed, and I have been telling everyone with even slight interest in these topics about them. Specifically, I am referring to the following books of the series (by title): Accounting, Business Statistics, Economics, Finance, Management, and Marketing.

I used this book as a supplement to a (much drier) marketing textbook. I found that the author's easy writing style and use of real-life business situations made even difficult concepts easy to understand, and my enjoyment level of the course was greatly increased. Thanks for the help--I ended up with an "A" in the class!

I used this resource and passed the CLEP with a 70. It has all you need to know, and then some. I enjoyed learning introductory marketing principles with this book, as the illustrations and presentation were understandable and accessible. Highly recommended.

This book is a good overview of marketing, covering various aspects useful to a marketing manager. Designed for reading by those with a limited marketing background.

It is a good quick reference source for those with a marketing background.

It is not intended as an in-depth look at any particular aspect of marketing, however.

I used this book along with some other marketing related information I found on the internet to pass the CLEP exam with a score somewhere in the 60's (I took it back in August of '06. I would recommend this book to anyone that is looking to take the test. To me, it was easier than reading through a textbook.

I sat for the Principle's of Marketing CLEP today, and passed with a low 70's score.

I used this text exclusively for studying combined with the instantcert online test questions.

I knew nothing about marketing 7 days ago. After reading the book in 3 days and 1 day of practicing tests online, I was ready for the test and passed easily.

My only complaint regarding the book is that it didn't 'flow' very well for me. All of the concepts and details were there, but I found it difficult to digest.

I prefer the style of the Barron's Management book which was easy to read (cover to cover) like a normal book, not a jumble of concepts and details (and false case study).

In any case, it worked for me, and would recommend the book as a great CLEP test prep.

Overall the Barron's Business Review series is excellent and I have purchased them all to help with CLEP and to use for future reference.

This is a really good book on marketing! I accidentally gave mine away and now have to buy another copy! Perfect for CLEP or other review. Actually, I found this rather interesting, and have recommended it quite a few times. A definite keeper...

Covers a good variety of topics. But this edition is severely out-of-date. Desperately in need of a newer edition.