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2 Reviews
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4 of 4 people found the following review helpful:
5.0 out of 5 stars
Big Thoughts on Marketing,
By Rebecca Lieb (New York, NY USA) - See all my reviews
This review is from: Marketing in the In-Between: A Post-Modern Turn on Madison Avenue (Paperback)
Most books on business (particularly those by self-proclaimed "gurus") seize on a single idea. With terrier-like tenacity they explain it, illustrate it, present case studies of it, then explain it yet again, until a readers feels she's entered some sort of textual version of "Groundhog's Day."
"Marketing in the In-Between," takes the opposite approach. It packs so many clusters of thought, ideas, revelations and connections on every page, the reader will need to repeatedly dip in to glean all the thoughts. It challenges readers to truly ponder and to question the basic precepts and practices upon which marketing is based.
2 of 2 people found the following review helpful:
4.0 out of 5 stars
Rebecca Nailed It,
By
This review is from: Marketing in the In-Between: A Post-Modern Turn on Madison Avenue (Paperback)
Rebecca's review is spot-on. I could read this book several times and get something new out of it each time. Ellis succinctly captures the changes in consumer-marketer interaction and the new 21st century value exchange and does a great job of putting it in historical and philosophical context.
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Marketing in the In-Between: A Post-Modern Turn on Madison Avenue by Len Ellis (Paperback - December 12, 2006)
Used & New from: $82.80
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