Industrial-Sized Deals TextBTS15 Shop Women's Handbags Learn more nav_sap_SWP_6M_fly_beacon $5 Albums $5 Off Fire TV Stick Subscribe & Save Shop Popular Services pivdl pivdl pivdl  Amazon Echo Starting at $99 Kindle Voyage Shop Back to School with Amazon Back to School with Amazon Outdoor Recreation STEM Toys & Games

Marketing Books for the Modern World

Michael Petrov
The list author says: "This is a quick list of marketing books that provided me a good foundation with the skills and knowledge needed to understand how vital marketing is to any venture."
The 22 Immutable Laws of Marketing:  Violate Them at Your Own Risk!
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
"The title says everything! It's a quick read and provides a good checklist of attributes to focus on when doing any kind of marketing."
How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
"This one is a bit more abstract for tech entrepreneurs but provides an interesting perspective in both face-to-face sales, and some ideas for online selling."
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Positioning: The Battle for Your Mind, 20th Anniversary Edition
"This one is a true classic and still applies to the world today, and will for many years. How people comprehend products and percieve your brand among all the other brands - and how to change the position of your brand on these mental ladders! This one is a must read for both business purposes, and also personal purposes for "positioning" yourself in the professional world."
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
"This one is a really good book for writing original ad copy. It uses many case studies and comes in a very nice hardcover form - it is one of the more expensive marketing books, but truly worth it if you are having to write ad copy. The ideas there also work with some modifications for academic creative writing and times where you need to really get the attention of your reader."